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News Design Students Honored at the 2020 New York Festivals Advertising Awards

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2020-06-01 18:07

Four Dongseo University Design College students were selected as winners at the prestigious New York Festivals Advertising Awards, one of the world's three major advertising festivals. The event, which began in 1957, is one of the world's three major advertising festivals, along with the Cannes Lions International Festival of Creativity and the Clio Awards. It showcases advertisements, contents, and promotional products from more than 50 countries around the world.

The four winning students, Lee Chi-soo, Kang Kyung-ok, Kim Tae-hyun and Kim Myung-joo, were honored for their work aimed at environmentally conscious travelers. The winning project was the result of Professor Ryu Do-sang’s conceptual planning class, a Capstone Design course from DSU’s LINC+ Enterprise Organization.

Winner Lee Chi-soo said, "At first I could not believe that we received the award. After being honored on a stage like that of New York Festivals Advertising, at first I felt humbled, and then thinking about the process of arriving at this result, I felt enlightened as to the meaning and importance of learning through collaboration with my team members. I am grateful that the experiences we have had in many attempts and failures have finally led to this result for my teammates and me.”

In the course of the past five years, seven Dongseo University teams have won awards at the German Reddot Awards. DSU design students have also won awards from the Korean Ministry of Trade, Industry and Energy for four consecutive years at the Korea Design Exhibition.

Winning project description: Travelers sometimes throw away clothes because their bags are full. Travelers’ clothing waste has reached 17 million tons, or 30 percent of the world's total. We want to solve this problem through Airbnb. When Airbnb users take pictures of clothes they would like to throw away, the host of the property checks the condition and quality of the clothes according to Airbnb guidelines and waits for approval. If approval is granted, the clothes are hanged in the accommodation closet and registered in dressbnb, so that other guests can look at, and later borrow or buy their favorite items. Guests who lend or sell clothes get credit and the host receives a small fee. The use of dressbnb can help minimize luggage through the sharing of clothes and can have a positive impact on the environment.