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DSU Team Wins Best of the Best at 2021 Red Dot Design Award

Dongseo University's Leaders in Industry-University Cooperation (LINC+) project continues to achieve remarkable success as Convergence Capstone Design students picked up three new prizes at Berlin’s prestigious Red Dot Design Award, including a Best of the Best Award given to only the top 1% of winners. For DSU students, the success in Germany comes after recent wins at several other prestigious international advertising award competitions, including the Clio Awards, The New York Festivals and the Cannes Lions International Festival of Creativity.

The Red Dot Design Award is recognized globally as a major annual event in the industry. It was first held in 1955 and is now the longest-running large-scale design competition in the world. In 2021, about 7,000 works from 50 countries were submitted for consideration by 24 judges selected among the world's best creators and design experts. For design students, a win at the Red Dot Award is a highly coveted prize.

Dongseo University’s Best of the Best Red Dot Award-winning work, titled Smart Label Package, was created for the Ideation Practice course developed by Professor Ryu Do-sang (Design College) and Professor Moon Mi-kyung (Computer Science) as part of the LINC+ convergence education program. So far, DSU Ideation Practice students have won a total of 16 prizes at the Red Dot Awards over the past seven years (2015-2021), an achievement that is unprecedented not only in domestic universities but also in universities around the world.

This year’s award-winning works will be listed in the 2021/2022 Red Dot Brand & Communications Yearbook and introduced to the world through regular online exhibitions. Each winner will be registered as a Red Dot International Member and will enjoy exclusive benefits including exchanges with other Red Dot Award winners around the world. Best of the Best works will have the additional honor of being displayed permanently at the Red Dot Exhibition Hall in Berlin, Germany. The 2021 Red Dot Design Award gala show and award-winning work exhibitions will be held in Berlin on November 2.

Below are comments and impressions from the student designers of the award-winning works.

RED DOT AWARD: BEST OF THE BEST

Lee Young-joon, Lee Seo-young, Ha Eun-byul, Cho Dong-ha, Park Joon-hyuk (Title: Smart Label Package)

Description:

Children often drink milk without knowing that it may not be fresh because the expiration date is difficult for them to read or even to understand as a concept. As a result, children who drink spoiled milk sometimes suffer from stomach ailments and even death.

A smart label package was proposed in which the word "milk" automatically changes to "ill" when the expiration date is reached by using temporary ink on milk packaging. This makes it easy for children to avoid drinking spoiled milk.

Award Acceptance Speech: Lee Young-joon (AD Creation)

First of all, I thank God for allowing me to receive this award. I also want to say thank you to our team members and professors Ryu Do-sang and Moon Mi-kyung for guiding us in a harmonious atmosphere. Best of the Best is a great award that I never expected and I'm so happy. I think the whole process of taking this class will remain an unforgettable memory.

RED DOT AWARD: WINNER

Son Young-min, Im Soo-bin, Park Ga-bin, Kim Min-seok (Title: Animal Guardians)

Description:

We would like to use the power of wild animals for the early detection of forest fires. Animal rights associations worldwide rescue about 10,000 injured wild animals a year and release them back into their habitats after treatment. We want to attach Animal Guardians sensors to these wild animals before they return to their native habitats. Later, if a wildfire occurs and carbon monoxide rises above a certain level, the Animal Guardian sensors will detect it and deliver the location of the fire to the National Fire Service, allowing firefighters to quickly get to work. With this idea we hope to save many lives and reduce the damage to nature caused by wildfires.

Award Acceptance Speech: Kim Min-seok (Software Science)

I got a good opportunity at school and participated happily. It was not easy to design because it was unfamiliar, but I am so happy that I could produce meaningful results by working hard with good team members. Thank you to the departments and team members for this opportunity.

RED DOT AWARD: WINNER

Ahn Ji-hyun, Heo Sun-yoon, Jo Ho-jung, Lee Eun-chae (Title: Teddy Buddy)

Description:

The number of hospitalized children in long-term care with serious diseases such as childhood cancer is increasing every year. Child patients in long-term care are under a lot of stress during their extended hospitalization. Being confined to a narrow hospital bed in a cramped room gives children feelings of loneliness and alienation. Long-term care child patients need friends with whom they can talk and play, and not just guardians.

We propose the idea of messaging between long-term care child patients in hospitals and friends outside hospitals through the medium of dolls (Teddy Buddies).

Award Acceptance Speech: Ahn Ji-hyun (AD Creation)

I never imagined that I would win. I had already participated in a domestic competition, but in the case of the international competition, it was my first time, so I had a lot of difficulties registering my work. I received a lot of help from the professor in this regard, and I am very grateful for it. Don't just think it's too difficult but always persevere with your classmates.  Participate and savor the experience with a happy heart.