소단위 전공과정

MD 유형

☑ 심화 MD

☐ 융합 MD

MD 명칭

한글

Service Innovation

영문

Service Innovation

개설 학과

Global Business Administration

담당 교수

김수정

MD 개요

A successful Service Innovation Strategy aims for the following key objectives:

- Ensure Customer Satisfaction: Continuously strive to develop and enhance service offerings to meet the evolving needs and expectations of customers.

- Maintain Competitiveness and Resilience: Keep businesses competitive and resilient in the ever-changing marketplace.

- Ensure Sustainable Business Success: The ultimate goal is to nurture service innovation leadership to ensure business success in a sustainable manner.

MD 목표

This educational track aims for students to achieve four core competencies:

- Understand the Role of Services: Identify the role of competitive services in accomplishing economic and strategic goals.

- Understand Behavior for Informed Services: Understand consumer and employee behavior to provide informed services.

- Apply Knowledge to Real-World Cases: Access real-world cases where students can apply theoretical knowledge to real-life situations.

MD 수준

심화MD

관련 전공역량

경영실무역량

MD 구성

교과목번호

교과목명

개설 학과

이수구분

학년-학기

학점

비고

326747

Service Innovation

GBA

전공선택

3-2

3

328429

International Management

GBA

전공선택

3-1

3

328434

Digital Marketing Strategies: Research and Practices

GBA

전공선택

4-2

3

신규교과목

Korean Industry & Business Innovation

GBA

전공선택

4-2

3

총 구성학점 계

12

비교과 프로그램

비교과명

운영시기

주관 부서(학과)

Business Insight Field Trips

4학년-1학기

GBA