DIS

Professor Bobby McGill took part in a panel discussion at the 2016 Busan MICE Festival, which was part of the Global MICE Forum. MICE stands for “Meetings, Incentives, Conventions, Exhibitions.”
If you are interested in an explanation of the forum (in Korean) see this article:http://breaknews.com/465236
If you are interested in MICE in Asia, check this out:http://miceinasia.com/
Also take a look at Professor McGill’s online magazine: Branding in Asia (http://brandinginasia.com/)