Graduate School of Business Adminstration

Educational Goals

The goal of our department to nurture professionals who would play an important role in diverse fields (e.g., newspaper, broadcasting, new media, advertising, PR, publication, criticism, consulting, curation, entertainment, marketing, business administration, leadership, education, politics, international organization, international trade, etc.) through theory and training of communication which accounts for a great portion in academia, culture, institution, industry and occupation.

Core Competencies (5C)

• Able to plan new and unique cultural contents based on critical thinking
• Generates synergy through collaboration with experts in diverse fields
• Displays creativity to resolve customer problems based on consumer insight
• Active in communicating cultural contents which meet customer needs
• Checks cultural contents planning & marketing activities