...

Pusan National University, Department of Design / Ph.D.
Academy of Art University, Computer Arts / Animation / MFA

2009 NSID Co., Ltd. / Project Manager, Game & Animation Development
2006 Gyeonggi Digital Contents Agency / Technology Cultivation for Content Developer
2002 SRonline Co., Ltd. / Project Manager, Game & Animation Development

Research Area
1. Storytelling and immersion.
2. Interactive New Media Content.
3. Digital Actors and Cultural Heritage Restoration.
----

Journal
-The Introduction of Building a Cylindrical Multi Display System by Game Engine.(SCOPUS)
-Study of Camera Motion Frame Creation Tool and CMF File Creation of Interactive Ride Game Content.(SCOPUS)
-Hiro Math: A Framework of New Tablet PCs-Based Arithmetic Learning Platform for Children.(SCOPUS)
-Camera Motion Editor Tool and its Editing Method of CMF and MOT by Using Interactive Ride Game Contents Development.(SCOPUS)
-Figuration of Digital Actor and Its Application to Digital Contents.(SCOPUS)
-The Intelligent User Interface System based on 3D Digital Actor and Utilization.(SCOPUS)

Patent
-Educational Purpose for Children based on Smart Device an Arithmetic Functional Math Serious Game System and its Method.
-Contents platform network system with common space server.
-Management method of an expandable platform system for providing contents.
-Management method of online education service using an expandable platform system for providing contents.
-An expandable platform system for providing contents.
-SNS-type online role model operating system extendable to technical issue communicating platform and education platform.
-Method for inputting motion data by converting file format of moving image in Unity game engine.
-Image contents producing method by adjusting section-specific set value of stereo camera and stereo image making unit by adjusting section-specific set value of stereo camera.
-Digital actor managing method for image contents.
-Tool for generating camera motion frame in multimedia contents developing program, method for generating CMF file using the same.
-Tool for editor tool of camera motion frame using multimedia contents developing program, editing method for CMF and MOT file based on the same.
-System and method for implementing and editing 3-Dimensional character acting motion.
-Complex editing system for creating 3-Dimensional character, and complex editing method using the same.
-System for managing artificial intelligence mathematics problem information based on Smart TV platform.
-Realistic mathematic education system for proportion and measurement of number using Smart-TV based on hand-gesture, and realistic mathematic education method for thereof.
-Cylindrical Displayed Viewer System.
-Online platform system based on humanity.
-Extensible online general platform system for managing distribution of multi-contents.
-Image contents producing method by adjusting section-specific set value of stereo camera and stereo image making unit by adjusting section-specific set value of stereo camera.
-Global Education Contents System Based on Online Platform with Tree Tracking Method.
-System for using official image of past object without shape information.
-Method for providing intelligent user interface by 3D digital actor.
-Smart phone interface management system by 3D digital actor.
-Digital actor management system by replacement or linkage of real-world object based on VR-AR-MR.
-Digital actor management system by replacement or linkage of real-world object.
-Motion data generating ＆ editing system by sensor for measuring motion physical quantity and Motion data editing program module.
-Motion data generating method by sensor for measuring motion physical quantity.
-Motion data generating system by sensor for measuring motion physical quantity.
-User Interfacing system based on movement patterns recognition by gyro sensor.
-Coordinates detection system with auto calibration type for maintenance.
-User identification system for coordinate recognition of IR type input device.
-User identification method based on coordinate recognition of IR type input device.
-Method automatically calibrating coordinates for maintenance based on screen coordinates detection.
-System for realtime-providing 3D sound by adapting to player based on headphone linked to HMD.
-System for realtime-providing 3D sound by adapting to player based on multi-channel speaker system.
-System for Changing Webpage adding Highlight and Memo at Contents of Webpage and Method thereof.
----

Technology transfer
-Coordinates detection system with auto calibration type for maintenance, and 23 Patent issues are transfered to industry.
----

Patent pending
-Method for producing 3D digital actor image based on character modelling by computer graphic tool. Moreover, 12 Patent issues are being looked at.

-Cultural Heritage Digital Restoration Lab : https://uni.dongseo.ac.kr/ic/index.php?pCode=MN2000403

Motion Picture and Television, MFA, Academy of Art University

CEO, Studio KAY (2022 ~ Present)

Vice President, Producer, Lix Digital Studio, Beijing
CEO, Executive Producer, Max E&C Inc.
Producer, Teddyworks

2025 “Enhancing multicultural visitor engagement through digital art installations: A case study at DPirang, Tongyeong, South Korea”
Journal: Digital Applications in Archeology and Cultural Heritage, Volume 36, March 2025, e00401 (SCOPUS) ISSN: S2212-0548
2025 “The Impact of the Evolution of Media Playback Devices on Film Frame Aspect Ratio in the Era of Digital Cinematography” Korea Society of Acting Studies(KCI), Vol.39 (2025) pp.359-379, ISSN 2586-5927
2024 “Creating and Utilization of Virtual Human via Facial Capturing based on Photogrammetry” 한국융합신호처리 학회(KICSP) Vol. 25,
2024 “Study of the Art Healing Potential of Coloring and Drawing in Video Games for
Mental Health” International Journal of Advanced Culture Technology Vol.12 No.3 182-193 (2024)

2026 [Space Battle 2035] Writer/Director (AI Short Film)
2025 [meet, greet and bye] Associate Casting Producer (Philippines Feature film)
2022 [Give Them:Secret of the Lost] Executive Producer (Korean Short Film)
2020 [Signal] VFX Coordinator (Japanese Feature Film)
2019 [Night Restaurant] Business Manager (Chinese Feature Film)
2018 [Chang Vo Cua Em] Executive Producer (Vietnamese Feature Film)
2013 [Konggane] Executive Producer (Korean Feature Film)
2012 [Hello, Everyone!] Producer (Korean Feature Film)
2010 [Sayonara Itsuka] Producer (Japanese/Korean Feature Film)

▪ [Give Them:Secret of the Lost]
(1). Venice Shorts (2024) - Official Selection
(2). Canne World Film Festival (2024) - Best Asian Film
(3). Korea International Short Film Festival (2024) - Best Short Film Finalist
(4). New York Independent Cinema Awards (2024) - Official Selection
(5). Incheon International Short Film Festival (2024) - Best Director Nominee / Best Short Film
(6). Toronto Shorts Film Festival (2024) - Nominee
(7). Chicago Indie Film Festival (2024) - Nominee
(8). Boston Indie Film Festival (2024) - Nominee
(9). New Media Film Festival (2024) - Nominee
(10). Tokyo International Cinema Awards (2024) - Nominee
(11). Seattle Film Festival (2024) - Official Selection
(12). Near Nazareth Festival(2024)-Semi Finalist

▪ [Chang Vo Cua Em] - Feature Film. People’s Choice Award for Vietnamese Film, 2018 Hanoi International Film Festival
(#1 ranked Box office record 2018, #5 ranked Box office record in Vietnamese film history)
▪ [Chang Vo Cua Em] Best feature film, Best director, Best supporting actress @ Golden Kite Award 2019
▪ [Chocolate and Chess] A film of month, Independent filmmaker’s festival, San Francisco, 2001
▪ [Why do you wanna take mine?]Starring MC Hammer, Best Music Video, Academy of Art University Film Festival, 2000

1. Creating and Developing Storytelling of Narrative Structure
2. Analysis and research on the change and effect of meaning when delivering a story using various film languages
3. The effect of editing on storytelling

2023~2025, Ph.D, Dongseo University, Korea
2009~2012, MFA, Academy of Art University, USA
2003~2007, BFA, Hongik University, Korea

2021~Present, Dongseo University: International College, Dept. of Animation, Prof.
2020~2021, Gyeonggi University of Science and Technology: Media Design Major, Prof.
2020~2020, Chung Kang College of Cultural Industries: Animation Major, Instructor
2020~2020, Mania Mind, Korea: VR 3D Artist
2015~2020, Korea-China Institute of New Media: Animation Major, Prof.
2015~2015, Moa Contents, Korea: 3D lead Artist
2012~2015, IGT Ignite Studio, USA: 3D Artist II
2012~2012, Whiskytree, USA: 3D Modeler
2009~2012, Digitrove, USA: 3D Modeler
2008~2008, Mob Studio, Korea: 3D Modeler
2007~2008, Mapya 3D institute, Korea: 3D Modeling Instructor

2025~Current, Reviewer for the Journal of the Korean Society of Design Culture, Conducting international collaborative research with faculty from partner universities abroad

Journal: A Comparative Study of Animation Production Using Generative AI by Creator Type (Lead author), Korean Society of Design Culture, Vol.31(3)

Journal: Analyzing Facial Stylization in 3D-Animated Works with 2D Visual Style, (Lead author), Korean Society of Design Culture, Vol.31(2)

Journal: A Study on the Impact of Learner Characteristics on Learning Outcomes in 3D Modeling Education utilizing Generative AI (Lead author), Korean Society of Design Culture, Vol.31(1)

Journal: A Case Studies on the Application of Oriental Painting Techniques to Chinese, Japanese, and Korean Animations (Lead author), Korean Society of Design Culture, Vol.30(3)

Journal: A Grounded Theory Analysis of Chinese Students' Perceptions of the Value of Studying in Korea(Lead author), Korea Society of Basic Design & Art, Vol. 25(4)

Journal: Comparative Study of Animation Production Fields in South Korea, the United States, and Japan (Lead author), Korean Society of Design Culture, Vol.29(4)

Journal: Visual Analysis of Creature Characters in Digital 3D Animated Films (Lead author), Korean Society of Design Culture, Vol.29(3)

Journal: Ideation and Déformation Analysis of 3D Animation Based on The Soul World(Lead author), Korean Society of Design Culture, Vol.28(4)

Journal: A Study on Visualization of Main Characters with Demon-shaped in Antihero Movies (Lead author), Korean Society of Design Culture, Vol.28(1)

2012 Academy of Art University, Spring Show, USA: 2nd Prize winner in Environment Modeling
2012 Academy of Art University, Spring Show, USA: Selected in Character Modeling

Computer Graphic Images in 3D Videos
3D Character & Environment Concept Design and Development
3D Modeling & texture for 3D Animation, Game, VR, Film, Commercials, Digital Art
Specialized in 3D Character and Environment, Modeling & Texture

2010 MFA, Computer Art, School of Visual Arts (NY, USA)
2008 BFA, Animation, Savannah College of Art and Design(GA, USA)
2006 Advanced Diploma, Animation, Seneca College(Toronto, Canada)

2015~Present: Dongseo University-Assistant Professor
2014: Kyung Sung University-Part-time instructor
2012~2014: AZworks -Rigger
2011: Nickelodeon, The Ant Farm, PIC Agency -Character Technical Director
2010:Digital Domain-Rigger

2015~Present:
Journal-Development of a Previsualization Proxy Plugin Tool
Journal-Visualizing 3D form using SketchTo3D Tool
Journal-Study of Retargeting Motion Capture Data to Unlimited Characters
Journal-A Study of Reassigning Texture Map File for Correcting Directory
Journal-Solutions for the Effective 3D Character Skin Weight by converting Lattice Weight
Patent-Creation method of proxy modeling through 3D object creation
Patent-Cage Weight method using Proxy Modeling and DeltaMush
Patent-Mirror Pose create method by specifying Center Pivot
Patent-Prop connecting and disconnecting method using the plug-in program
Patent-Texture path searching method method using the plug-in program
Patent-Creating and applying method of nurbs and follicle using the plug-in program
Patent-Graphical user interface providing method for applying lattice to a skinweight
Patent-3D character operation implementation method using the plug-in program for converting the 3D characters movement
2012~2014:
TV Animation-Robot train
Feature Film-Harlock:Space Pirate, Savva, Monkey King
Short Film-Dream Factory
Exposition-Yosu Expo
2011:
TV Animation-Teenage Mutant Ninja Turtles
2010:
Feature Film-Transformers: Dark of the Moon, 2011

Professor Invited, Dept. of Animation, International College, Dongseo University
Mar, 2022 – Present

Lecturer, Dept. of Game Contents, Gyeonggi University of Science and Technology
Mar, 2022 – Present

Professor, Dept. of Visual Communication Design, School of Korea China New Media, China
Nov, 2014 – Dec, 2022

Lead Animator, Cinematic Team, 2K Games Marin - Novato, CA, USA
Feb, 2009 – Sep, 2014
- Bioshock 2: 2010 Video game awards Game of the year (Nominated)
- Bioshock 2 DLC Pack Minerva's Den: 2010 Best DLC Pack
- Bioshock Infinite: 2013 Video game awards Game of the year (Nominated)
- The Bureau: X-Com declassified
- Participated in producing several blockbuster game titles, such as Mafia II, and created cutscenes.
- From storyboards for cinematic animation to mocap, keyframe animations, and Overseeing the final output.

Senior Animator, Digitrove Inc. - San Rafael, CA, USA
Dec, 2007 – Jan, 2009
- Participated in the production of the Korean films 'Chow' and 'Haeundae' and worked with Creature Animation and Prop Animation

Animator, Stormfront Studios - San Rafael, CA, USA
Apr, 2006 – Nov, 2007
- Participated in a project that gamified the movie 'Spiderwick Chronicles'
- In charge of bipad character and creature animation.

Keyframe animation and mocap editing capabilities allow you to create everything from cartoonish character animation to live-action animation for VFX movies.

Camera layouts created for cutscenes.

Animatic production for motion capture and directing motion capture actors.

Animation in Unreal Engine

M.A, Computer Art (3D Animation)
Academy of Art University, USA.

B.F.A, Computer Art (3D Animation)
Academy of Art University, USA.

A Study on Enhancing Visual Storytelling in Animation through Body language and Line of action. (Lead author)

2003 BA in Department of Electrical Engineering, College of Engineering, Dongguk University
2014 MFA in Department of Film and Digital Media, Graduated School of Digital Image and Contents, Dongguk University
2018 ABD, DFA in Department of Film and Digital Media, Graduated School of Digital Image and Contents, Dongguk University

2019, Movie , 72th Cannes Film Festival (Non-Competitive short Film), (Invited)
2017, Movie , 18th Jeonju International Film Festival (Invited), 15th AISFF (Invited)
2014, Movie , 11th SIAFF (Invited)

2021 Movie & YG Ent. OTT Drama Series DOP
2020 Netflix Movie DOP
2019 tvN Drama Series DOP
2018 JTBC Drama Series DOP
2017 Movie DOP

Applied Media Aesthetics and Sociocultural Theory
The Effect of Sociocultural Phenomenon on Visual Storytelling: Attention Economy
Real-Time In-Camera VFX for Visual Storytelling: Virtual Production with Unreal Engine

2022 Ph. D in Visual Contents, Dongseo University, Busan, Korea
2017 M.A in Visual Contents Dongseo University, Busan, Korea
2015 B.A in Digital Contents, Zhongnan University of Economics and Law and Dongseo University, Wuhan, China

Teaching Assistant, Dongseo University, 2016 - 2020
Project Manager, Dongseo University (DEVAR Creative Convergence Diocese and Puzzle-based AR Game), 2020 -
Project Manager, Dongseo University (Car Configurator and Virtual Actor Production for Web-based Advertising Video Production), 2021 -

2021 Future of Information and Communication Conference (FICC), ‘Visual Quality Comparison of Ocean Wave Effects Produced by Houdini in the Engine’
2021 5th SmartCom 2021, ‘Visual Quality Comparison of Ocean Wave Effects at Different Camera Distance’
2019 12th International Conference on Computer Science and Information Technology (ICCSIT 2019), ‘Visual Restoration of Ocean Wave Effects Produced by Houdini in the Engine’
2019 International Conference on Cultural Technology (ICCT 2019), ‘Analysis of Brittle Fracture Special Effects in SF Films by Period’
2018 International Conference on Cultural Technology (ICCT 2018), ‘Realization of Realistic Wave Effect in Houdini under the Overlooking Angle’
2018 The Korea Contents Society, ‘The Production of Fracture Effects and 360-Degree Panorama Display’, 최우수논문상
2017 The 2nd International Conference on Cultural Technology (ICCT 2017), ‘A Method for Procedural Building Destruction from Houdini to UE4’, Excellent Paper Award
2017 International Conference on Cultural Technology, ‘Directorial Features of the Elements of Peking opera used in Animation’
2016 Korea Digital Design Council, ‘The Sociocultural Meaning Implemented in the Design Transformation of the Sun WuKong Animation Character - Mainly with Analysis on 14 Chinese Sun WuKong Animation films’

PhD Candidate in Design Studies, Pusan National University
MDes, Pusan National University
BFA, Pusan National University

2023-Present, Dongseo University: Assistant Professor
2021-2023, Dongseo University: Visiting Professor
2018-2020, Lix Digital Studio in Beijing: 3D Supervisor
2017-2018, More VFX in Beijing: Texture&Surfacing Senior Artist
2015-2017, Mars Image Work in Shenzhen: Asset Senior Artist
2013–2015, Animotion in Korea: Asset 3D Leader
2009-2013, AZ Works in Korea: 3D Generalist
2007-2007, Tobiko Limited in London: Graphic Designer

2026, Paw (AI Commercial Film)
2024, Dormant Awakening (AI Short Film)
2022, 기브뎀: 사라진 자들의 비밀 (Give Them: Secret of the Lost)
2018–2020,
Vanguard (急先锋, 2020)
The Treasure Hunter (绝地勘宝师, 2019)
2017–2018,
Double World (征途, 2020)
The Wandering Earth (流浪地球, 2019)
The Island (出好戏, 2019)
Monkey King 3 (女儿国, 2017)
Wu Kong (悟空传, 2017)
Battle of Memories (记忆大师, 2017)
Brotherhood of Blades 2 (绣春刀II, 2017)
2015–2017,
The Bombing (大轰炸, 2017)
Love O2O (微微一笑很倾城, 2016)
Monkey King 2 (西游记之, 2016)
Heartfall Arises (惊天破, 2015)
2013–2015,
Robot Train RT – TV Series (2015)
Sonic Boom – Cartoon TV Series (2015)
2009–2013,
Dream Factory – Short Animation (2013)
Kia Motors "Enzy and Friends" – Character Animation (2013)
Lotte World Circle Vision Video (2013)
Captain Harlock (2012)
CJ ENM “MO” – Short Animation (2011)
Heavenly Sword (2011)
Detective Dee (적인걸, 狄仁杰之通天帝國, 2010)
Jeon Woo Chi (전우치, 2009)
Tracing Shadow (追影, 2009)
Mother (마더, 2009)
Thirst (박쥐, 2009)

[Research Interests]
Practice based research and content development in visual storytelling using Gen AI and computer vision, green screen–based virtual production, XR/VR/AR media, and digital human pipelines.
[Selected Publications]
2026, 생성형 AI 이미지 제작에서 미장센 제어 연구 (A Study on Mise-en-scène Control in Generative AI Image Production) The Journal of Convergence on Culture Technology, vol.12, no.2
2025, 인공지능(AI) 기반 버추얼 프로덕션의 대안적 접근 (An Alternative Approach to AI-Based Virtual Production) The Journal of Convergence on Culture Technology, vol.11, no.4
2025, GenAI를 활용한 영상 제작 교육의 가능성과 시사점 (Possibilities and Implications of GenAI-Based Video Production Education) The Journal of Convergence on Culture Technology, vol.11, no.2
2022, 웨스 앤더슨의 애니메이션과 영화에 재현된 자기반영성 연구 (Study of Self-Reflexivity in Wes Anderson's animation films and live-action films : Focused on “Isle of Dogs” and “The French Dispatch”)
2021, 웨스 앤더슨의 애니메이션 영화 연출 분석 (The directing analysis of Wes Andersons Animated film: Focused “Isle of Dogs”)
The Journal of Image and Cultural Contents, no.24
[Industrial Projects]
2025, Collaborative R&D and Content Production Projects with ISPark, Pony Ent, IFNewWorld, and Red8 Holdings.

2026, Paw — Official Selection, Cannes Ai Film awards / Burano Artificial Intelligence Film Festival(BAIFF) / KOREA AI CINEMA FESTIVAL(KACF) (AI Supervisor & Advisor)
2024, Dormant Awakening — Finalist, AI Artist Film Festival (Director & Writer)
2023, Give Them: Secret of the Lost — Best Asian Film, Cannes World Film Festival (VFX Supervisor)
2019, Monkey King 3 — Best Visual Effects, 38th Hong Kong Film Awards (VFX Artist)
2018, WuKong — Best Visual Effects, 37th Hong Kong Film Awards (VFX Artist)
2017, Monkey King 2 — Best Visual Effects, 36th Hong Kong Film Awards (VFX Artist)
2011, Detective Dee — Best Picture & Best Visual Effects, 30th Hong Kong Film Awards (VFX Artist)
2008, The First Incube ZBrush Award (ZBrush Artist)
2004, Leap — Artist Prize, See Art Festival, Busan Biennale (FRP, Sound Installation, 5 m × 3 m) (Biennale Artist)

Bachelor's degree from Dongseo University & Zhongnan University of Economics and Law，2011
Master's degree from Dongseo University， 2014

Participation in the production of the animated short film ‘The First Dragon’，2015
Participation in the production of personal animated short 'The Return of an Outcast' which wins the ‘Best Animated Film’ award from Filmquest Festival (Salt Lake City,USA), 2014
Participation in the production of the animated film ‘Heavenly Sword’，2011

Guided students to produce VR animated short film ‘Help Me’, which won the second prize in the animation category of the 4th Think Youth-Shanghai International Digital Creation, Innovation & Entrepreneurship Competition，2019

Character Animation；VR Animation

2024 Ph.D in Visual Contents, Dongseo University, Busan, Korea
2016 M.A in Visual Contents Dongseo University, Busan, Korea
2013 B.A in in Visual Contents Dongseo University, Busan, Korea

2025- Assistant Professor, Internal College, Dongseo University
2024-Visiting Professor，Internal College, Dongseo University
2019-2023 Researcher, Arcade Game Regional Innovation Center
2017-2019 Part-time lecturer, Dongseo University
2017-2019 Lighting & Look-Dev Leader, Macrograph

* 15th Beijing International Film Festival** – Section Jury Member, Award Presenter, and Forum Speaker (2025)
* Member of the **Korea Contents Association**
* Member of the **Korean Institute of Communications and Information Sciences**
* Member of the **Korean Society of Convergence Signal Processing**

2024 - 《Creating and Utilization of Virtual Human via Facial Capturing based on Photogrammetry》,The korea institute ofconvergence signal processing
2024 - 《Creation and Utilization of Virtual Influencers using Generative AI - Focused on Instagram SNS Marketing Case Studies》，Journal of the Korea Contents Association, (우수발표논문，Top 10%)
2020 - 《3DCGI workflow proposal for reduce rendering time of drama VFX》，Journal of the Korea Institute of Information and Communication Engineering
2019 - 《Game engine PBR for background CGI production of live-action contents》, 2019 IEEE Conference on Graphics and Media (GAME)，
2017 - International Association for Convergence Science & Technology, ‘Character Lighting Pipeline in 360º Live Action VR Video Using Relighting‘,

Participated in the production of over 20 domestic and international theatrical films, including feature films, animated films, VR productions, and commercial advertisements.
The creator-led projects have achieved a global box office exceeding RMB 24.5 billion.
The projects span diverse genres and cultural markets. As a key VFX contributor, credits include 12 Chinese theatrical films, 4 Korean theatrical films, and 3 innovative VR productions. Among the Top 15 films in Chinese box office history, served as a core VFX team member on three landmark projects: <哪吒2>Ne Zha 2, <流浪地球>The Wandering Earth, and<红海行动>Operation Red Sea.

Royal College of Art, Master of Arts, Arts & Humanities

Pusan National University, Animation, Lecturor
Dongeui University, Fine Art, Lecturor
Dongseo university, IC, Professor Invited
Museum of Contemporary Art Busan, Exhibition Coordinator
Studio TAE, Site Specific Media Art Producer
OKNP Inc., Media Art Producer
Studio Kay, Virtual Human Concept Artist
NOAH Creative, CEO
FORD Electric Bicycle Design London, Special Mentioned
BAUCAMP Project_PLALAND Dusselforf, Site Specific Art

Commitee Member, Busan Architectural Art Council
Evaluation Commitee Member, Busan Cultural Foundation
Public Design Promotion Commitee Member, City of Busan
Exhibitions & Publications
Open Plan: Nomadologies, 54 Grace Church, London
Vyner Street, London
Light Manipulation, Cupping Room, New York
I’ve got a Secret, Forbes Magazine, New York
Tribeca Ball, Van Cleef & Arpels, New York

Study on Narrative o Feature-length Animation “Elemental” Based
on Gilles Deleuze’s Deterritorialization and Reterritorialization,
JCCT Vol.11, No. 3
Study on Aesthetic Relationshop between AI-generated Art and
Posthumanism: Focusing on Donna Haraway’s Cyborg Ontology,
JCCT Vol.11, No. 4

Ph.D. in Sustainable Tourism and Protected Area Management, Michigan State UniversityDissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
M.S. in Hospitality Business, Michigan State University
B.S. in History & Professional English, Ewha Womans University

·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. http://dx.doi.org/10.7275/9vdk-7789
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2018). Antecedents of social capital and its impact on satisfaction and Loyalty. Journal of Hospitality Marketing & Management, 28(2), 263–284. https://doi.org/10.1080/19368623.2018.1510798 (SSCI)
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48.
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms —Do They Violate U.S. Generally Accepted Accounting Principles? The Journal of Hospitality Financial Management, 21(2), 87–94. https://doi.org/10.1080/10913211.2013.860855 (SCOPUS)

Jung Hee Yu, Ph.D. is a multidisciplinary scholar whose expertise spans Tourism and Hospitality Business, Marketing and Consumer Behavior, Digital Media and Social Media Engagement, Finance and Strategic Management, and Communication and Cross-Cultural Competence. Her academic journey began with a strong foundation in sustainable tourism and hospitality, developed through advanced coursework and professional experience in international convention management and hospitality finance. Building on this base, her doctoral dissertation, The Effects of Digital Content on Customer Engagement Across Different Travel Purposes (2021), positioned her at the intersection of tourism, digital marketing, and consumer behavior. She has since expanded her research portfolio through publications on social capital, brand loyalty, digital communication, accounting practices, and social media adoption in hospitality and club management. Her teaching portfolio is equally diverse, covering Digital Marketing, Brand Management, Consumer Behavior, Strategic and Financial Management, and Tourism Development, while her industry background at COEX and St. Regis Hotels & Resorts provides practical grounding to her scholarship. Complemented by her cross-cultural teaching and communication experience, Dr. Yu embodies an interdisciplinary academic profile that connects business, design, and media in both theory and practice.

1. Tourism & Hospitality Business
Supporting Coursework
·HB 801 Seminar in Hospitality Business
·HB 802 Hospitality Operations
·HB 807 Workforce Management in the Hospitality Industry
·HB 837 Advanced Hospitality Information Systems
·HB 841 Trends in Cuisine & Culture
·HB 875 Marketing in the Hospitality Industry
·HB 882 Financial Management in the Hospitality Industry
·HB 885 Seminar: Food & Beverage Systems Management
·HB 885 Hospitality Business Research
·HB 889 Hospitality Industry Field Study (listed twice)
·PRR 840 Recreation & Tourism Economics
·PRR 874 Leisure, Travel, and Tourism
·ACR Courses
·ACR 833 Program Evaluation in Agriculture & Natural Resources
·ACR 890 Independent Study in Agriculture & Natural Resources

Supporting Research & Publications
·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. DOI: http://dx.doi.org/10.7275/9vdk-7789
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Supporting Teaching Experience
·Busan National University - Tourism Development in Spring 2024
·Daegu University - Service Management & Marketing in Fall 2022 Consumer Behavior in Spring 2022
·Donga University - Convention Management in Fall 2021

Supporting Industry Experience
·St. Regis Hotels & Resorts, Aspen, CO
·The Kellogg Hotel and Conference Center, East Lansing, MI
·COEX (Convention and Exhibition), Seoul, Korea
·Americans Lodging Investment Summit (ALIS), Los Angeles, CA, Volunteer, 1/2008
·KOTRA (Korea Trade-Investment Promotion Agency), Detroit, MI: Sales & Marketing Taskforce, 3/2011-5/2011 for Global Partnership Detroit 2011

Supporting Awards
·H Minor Michael Award, 2017, & 2018
·Huckestein Scholarship, 2014, 2015, 2016, & 2017
·Hospitality/EBCB Fellowship, 2014
·The Harriette Barbara Sherman Scholarship in Recreation and Tourism Systems Scholarship, 2014
·The H. William and Elizabeth A. Klare Memorial Scholarship, 2006, 2012, 2013, 2014, & 2017
·The Handlery Foundation Scholarship, 2008
·The Mildred C. Harris HRIM Kellogg Center Fund Scholarship, 2007

2. Marketing, Advertising & Consumer Behavior
Supporting Coursework
·ADV 823 Consumer Behavior
·CAS 892 Special Topics (Interview)
·CAS 892 Special Topics (Systematic Review)
·CAS 892 Special Topics (Content Analysis)
·HB 875 Marketing in the Hospitality Industry
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science
·TC 862 Information Networks, Organizations, and Commerce

Supporting Research & Publications
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Conference Presentation
·Yu, J. H., Vogt, C. A., & Cha, J. (July 2022). “The effects of digital content on customer engagement across different travel purposes.” 92nd TOSOK Busan International Tourism Conference, Busan, Korea
·Yu, J. H., Vogt, C. A., & Cha, J. (January 2018). “I like your hotel review posing, so what? – social media engagement and behavioral intentions.” 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, TX.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Teaching Digital Marketing Strategy in Spring 2025, & Spring 2026
·Teaching Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, Spring 2025, & Spring 2026
·Taught Digital Marketing Fundamentals in Fall 2025
·Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
·Taught Marketing Research in Fall 2023

Daegu University, Daegu, South Korea
·Taught Service Management & Marketing in Fall 2022
·Taught Consumer Behavior in Spring 2022

Supporting Industry Experience
·St. Regis Hotels & Resorts, Aspen, CO
·The Kellogg Hotel and Conference Center, East Lansing, MI
·COEX (Convention and Exhibition), Seoul, Korea
·KOTRA (Korea Trade-Investment Promotion Agency), Detroit, MI: Sales & Marketing Taskforce, 3/2011-5/2011 for Global Partnership Detroit 2011
Supporting Awards
·Foreign Student Award/Fellowship, 2017, & 2018
·Graduate Office Fellowship, 2013, & 2018

3. Digital Media & Social Media Engagement
Supporting Coursework
·ADV 823 Consumer Behavior
·ADV 975 Quantitative Research Design
·CAS 892 Special Topics (Content Analysis)
·CEP 822 Approaches to Educational Research
·CEP 932 Quantitative Methods in Educational Research I
·COM 901 Communication Research Design I
·COM 902 Communication Research Design II
·CSUS 831 Foundations of Qualitative Research
·HB 875 Marketing in the Hospitality Industry
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science
·TC 851 Understanding Social Media
·TC 862 Information Networks, Organizations, and Commerce
·TC 985 Analysis for Media

Supporting Research & Publications
·Ph. D. Dissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Conference Presentation
·Yu, J. H., Vogt, C. A., & Cha, J. (July 2022). “The effects of digital content on customer engagement across different travel purposes.” 92nd TOSOK Busan International Tourism Conference, Busan, Korea
·Yu, J. H., Vogt, C. A., & Cha, J. (January 2018). “I like your hotel review posing, so what? – social media engagement and behavioral intentions.” 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, TX.
·Yu, J. H. & Vogt, C. A. (January 2014). “Content analysis of hotel Facebook posts: Hedonic vs. functional information.” Accepted for oral presentation to 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Houston, TX.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Teaching Digital Marketing Strategy in Spring 2025, & Spring 2026
·Teaching Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, Spring 2025, & Spring 2026
·Taught Digital Marketing Fundamentals in Fall 2025
·Teaching Digital Media Business in Fall 2025
·Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
·Taught Strategic Management in Spring 2023

Graduate/Research Assistant, 1/2012-8/15/2019
Michigan State University, East Lansing, MI
·Assisted with research on hotel guest satisfaction, and social media index of restaurants, Fall 2012
·Conducted research on private club GM’s’/COOs’ perceptions in adopting social media, Fall 2014-Spring 2015

Supporting Industry Experience
·COEX (Convention and Exhibition), Seoul, Korea
·Co-President, Hospitality Sales and Marketing Association International (HSMAI) at Michigan State University, 8/2007-5/2008

Supporting Awards
·Foreign Student Award/Fellowship, 2017, & 2018
·Graduate Office Fellowship, 2013, & 2018

4. Finance & Strategic Management
Supporting Coursework
·ACR 833 Program Evaluation in Agriculture & Natural Resources
·ADV 975 Quantitative Research Design
·CEP 932 Quantitative Methods in Educational Research I
·HB 807 Workforce Management in the Hospitality Industry
·HB 837 Advanced Hospitality Information Systems
·HB 841 Trends in Cuisine & Culture
·HB 882 Financial Management in the Hospitality Industry
·PSY 863 Seminar in Cognitive Science
·TC 862 Information Networks, Organizations, and Commerce

Supporting Research & Publications
·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. DOI: http://dx.doi.org/10.7275/9vdk-7789
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Taught Financial Management in Fall 2023 & Fall 2024
·Taught Strategic Management in Spring 2023

Instructor/Graduate Assistant, 9/2018-8/2019
Michigan State University, East Lansing, MI
·Taught HB 311 Hospitality Finance in Fall 2019, Spring 2019, & Summer 2019 (class size up to 72 students per semester)

Teaching Assistant, 8/2007-6/2008, 1/2012-12/2017
Michigan State University, East Lansing, MI
·Assist professors with teaching students and grading coursework (HB302, HB311, HB451, HB482, HB882)
·Help students in solving accounting practice problems during office hours
·Occasionally lectured on the Balance Sheet, Ratio Analysis, Cost-Volume-Profit Analysis and Management Contracts
·Coordinated Asset Management class (HB490) with industry leaders (Spring 2012 & 2013)

Graduate/Research Assistant, 1/2012-8/15/2019
Michigan State University, East Lansing, MI
·Assisted with research on Annual AHFME Member Compensation, 2015-2021
·Assisted with research on Lodging Industry Cash Flow Research, 2018-2019
·Assisted with research on Club Cash Flow Research, 2017-2019
·Assisted with research on Annual Club Financial Performance Research, 2014-2019
·Assisted with research on Ethics and Revenue Management, 2019
·Conducted research on Preopening Account for Hotels, Spring & Fall 2012
·Assisted with data analysis on the pricing policy/practices for the same day arrival guests, Fall 2013

Supporting Industry Experience
St. Regis Hotels & Resorts, Aspen, CO
Purchasing Coordinator, 10/2008-05/11/09
·Performed Raw Cost Analysis on Food & Beverage based on revenue reports
·Managed inter-department credit transactions, allocating expenses
·Controlled inventory, handled purchasing orders and assisted the controller and the accounts payable
·Supported shipping department on billing and guest interaction
General Cashier, 12/2008-05/11/09
·Was in charge of all cash transactions
·Produced Daily Cash Reports
·Straightened rules on cash transactions in the property to meet the corporate’s standard
·Supervised and audited about 40 cashiers from 6 outlets

5. Communication & Cross-Cultural Competence
Supporting Coursework
·B.A. in History & Professional English
·ADV 823 Consumer Behavior
·CAS 892 Special Topics (Interview)
·CAS 892 Special Topics (Systematic Review)
·CAS 892 Special Topics (Content Analysis)
·COM 901 Communication Research Design I
·COM 902 Communication Research Design II
·CSUS 831 Foundations of Qualitative Research
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science

Supporting Research & Publications
Research on guest satisfaction and social media indices in restaurants (2012).
Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Taught Hotel English in Fall 2021 & Spring 2022

Proctor, Spring 2014
Michigan State University, East Lansing, MI
·Coordinated a joint lecture (ASN291) mediated by interactive video system between Michigan State University and University of Michigan Supporting Industry Experience
·PR Communication at COEX

Supporting Awards
·Recognitions linked to communication and language competence

_2016: Master in Cinema - Université Paris 1 Panthéon Sorbonne
_2004: Bachelor in Cinema - Université Paris 1 Panthéon Sorbonne
_2003: ESEC, Paris (École Supérieure libre d’Études Cinématographiques)

_Since 2011: film director
_Since 2007: festival programmer
_Since 2004: film editor

_2022: The Old, The New and The Other (15min, doc)
_2019: Welcome Home (5min, doc)
_2016: 음유시인 The Troubled Troubadour (23min, fiction, co-directed with Forest Ian Etsler, 24 festival selections including: Seoul Independent Film Festival, Mise-en-scene Short Film Festival, Jecheon International Music & Film Festival, Slamdance Film Festival…)
_2016: Tetsu Kono’s crazy routine (16min30, doc, co-directed with Forest Ian Etsler, 4 festival selections: Duhok International Film Festival, Korean American Film Festival in New York, Festival Film Dokumenter, Korea International Expat Film Festival)
_2014: 동心 One-minded (20min, fiction, co-directed with Forest Ian Etsler, 30 festival selections including: Seoul Independent Film Festival, São Paulo International Short Film Festival, Leeds International Film Festival, Slamdance Film Festival…)
_2014: The Urban Suite (12min30, doc, co-directed with Forest Ian Etsler, 9 festival selections including: Incheon Diaspora Film Festival, Interfilm Berlin, Jogja-NETPAC Asian Film Festival, AmérAsia Montréal Film Festival…)
_2013: Working on ‘Work 2’ (13min25, doc)
_2013: Pas de deux (5min, videodance)
_2012: Flight Mode (7min30, fiction, co-directed with Nigel D’sa)
_2012: The Small Escape (2min15, fiction)
_2011: Paris Postcards (3x 1min, music videoclips)

Awards
_2019: 명예시민 Citizen of Honor, Busan Metropolitan City
_2016: Mitrani Award, FIPA Biarritz (for One-minded)
_2015: Gold Plaque Live Action Short, Chicago International Film Festival (for One-minded)

_Since 2012: Busan International Short Film Festival, programmer
_2021~2022: Jeonju International Short Film Festival, programmer
_2019~2022: Short Film Conference, board member
_2014~2020: Jeju French Film Festival, programmer
_2007~2018: Rencontres Cinématographiques de Cavaillon, workshop supervisor
_2014~2019: Seoul International Extreme-Short Image & Film Festival, selection committee
_2017~2019: Slamdance Film Festival, programmer
_2020: Shnit Worldwide Film Festival, selection committee
_Jury member: Seoul International Senior Film Festival 2019/2020, Minimalen Kortfilmfestival 2019, Kaohsiung Film Festival 2018, Shorts That Are Not Pants 2018, Bogota Short Film Festival 2020, Festival Regard - Saguenay International Short Film Festival 2021, Viddsee Juree Indonesia 2021, Seoul International Pride Film Festival 2021, Minikino Film Week - Bali International Short Film Festival 2023, Festival Film Dokumenter 2024

_2024.09: The Korean Journal of Digital Moving Image vol.21 n.2 (Online Video Analysis Essay as Post-Cinematic Praxis): https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART003115383
_2022.01: Debaser magazine (BIFF founder's life celebrated in new biopic): https://debasermagazine.com/onscreen/jiseok-2022
_2021.12.31: Journal of Multimedia Information System vol.8 n.4 (3D Filmmaking for User-Selective UHD Stereoscopic Media System: A Case Study on the Film "The Old, The New and The Other"): http://www.jmis.org/archive/view_article?pid=jmis-8-4-277
_2021.01: Short Film Studies vol.11 n.1 (La Vis, dir. Didier Flamand)
_2019.09: L’Avant-Scène Cinéma n.665 (Peppermint Candy, dir. Lee Chang-dong)
_2019~2022: Busan Beat magazine, contributing writer
_since 2009: BullesDeCulture.com, regular writer

Ewha Woman's University - Music Technology
Fontys Hogeschool voor de Kunsten -Electronic Music Production

Ableton Live Certified Trainer
Avid Pro Tools Certified Trainer
Ableton Asia University Tour seminar Lecturer
Gearlounge Master class 2019 Ableton Live Workshop Lecturer
IMASTA FESTA Seoul 2018 Celemony Melodyne Demonstrator
IMASTA FESTA Seoul 2019 Celemony Melodyne Specialist Master Class Lecturer
Chungwoon University - Dept. of Music Professor
Kookje College - Dept. of Entertainment K-Pop Professor
Global Cyber University - Dept. of Entertainment Professor
Yonsei University Conservatory - Music Production, DJ Instructor

[MEME BOX] Collaboration - Electronic Live Performance Contents
[JBL] Collaboration - Electronic Live Performance Contents
[MBC Music x Everyone] 창작의신 출연
[Buzzbee TV] - Meris - Ottobit, Enzo Demonstration & Review
Spain Ibiza Hotel Puchet Pool Party DJ
Spain Ibiza Ocean Drive Looftop Party DJ
Spain Ibiza MO club DJ
Netherlands Tilburg Café de Lollipop Edu Garciez Guest DJ
China, Xiamen Electronic Live Performance @Shapowei Artzone
Korea Seoul Electronic Live Performance@SpaceXX
Korea Caisson24 Music Festival 2019 Electronic Live Performance
Korea Songdo Beer Festival 2019 Main DJ
Korea Gwangju Media Art Platform AMT Center - Media Performance

1996 Nuclear Engineering, Kyunghee University
2001 Academy of Art University, Compositing & VFX

2016~Current Digital Communication Studio ‘ReHatt’
2008~2011 Industrial Design, Hanseo University
2015~2016 KOIAN
2010 Korea Pavillion, 2010 Sanghai Expo
2014 samsung SHUD TV Main Screen
2015 Huawei P8 design Story
2016 Media Facade, Daegu Lotte Department
2020 Sangam ‘K-Live’

2010 Interactive 3D stereoscopic Dome for Planetarium
2015 Object Recognition based AR / VR
2015 Robot control system with image process

Interactive Media, Visual Effects, Astronomy, Destruction Simulation, Material Engineering