...

Bachelor’s degree, Business Administration at Sangmyung University, 1997
Master’s degree, Business Administration at Ewha Womans University, 1999
PhD degree, Business Administration (Marketing) at Ewha Womans University, 2008

Assistant Professor of Marketing, Izmir University of Economics, 2013-2017
Instructor, Wonkwang Digital University, 2010-2016
Research Scholar, Michigan State University, 2010-2013
Academic Affairs Director, Asia Culture Exchange Foundation, Incheon, Korea, 2008-2016
Researcher, Management Research Center at Ewha Womans University, 2004 -2007
Assistant Researcher, Korea Research Foundation Project, 1998-2000

“Does Cultural Brand Sponsorship Pay Off?: Evidence for the Effects of Corporate Image, Self-Brand Congruity, and Self-Monitoring” / International Journal of Customer Relationship Marketing and Management / 12(2) / 2021.

“The Influence of Label Color on the Perceived Health Benefit of Lunch Box: The Moderating Role of Health Literacy” / Journal of Product Research / 38(6), 1226-613 / 2020.

“Contents Strategic Approach to Tourism Destination Storytelling Ads” / The Journal of the Convergence on Culture Technology / 6(4), 245-252 / 2020.

“Cultural Contents Marketing in the Fourth Industrial Revolution,” Book Self, Seoul, South Korea, 2019.

“The Influence of Message Frame and Appeal on the Effectiveness of Social Media in Dietary Behavior,” / International Journal of Advanced Culture Technology, 7(3), 86-91 / 2019.

“Social and psychological determinants of value co-creative behavior for South Korea firms: A consumer-centric perspective” / Asia Pacific Journal of Marketing and Logistics / 31(1), 14-36 / 2019.

“Promoting charitable donation campaigns on social media,” The Service Industries Journal / 38(3-4), 149-163 / 2018.

“The Effect of Customer Citizenship in Corporate Social Responsibility (CSR) Activities on Purchase Intention: The Important Role of the CSR Image” / Social Responsibility Journal / 14(4), 753-763 / 2018.

“The Important Role of Corporate Social Responsibility Capabilities in Improving Sustainable Competitive Advantage”/Social Responsibility Journal/12(4), 642-653/2016

“Does Cause-Related Marketing (CRM) Really Work in the Case of Stigmatized Products?: A Conceptual Framework and Implications for A CRM Campaigns”/Global Business and Financial Review/21(1), 71-83/2016

“The Effect of Consumers’ Innovation Perception on the Internet Usage Behaviors”/The International Journal of Innovative Science/8(2), 100-112/2016

“A Cross National Comparison of U.S. and Korean Consumer Responses to Green Ad Appeals,” Journal of Consumption Culture/19(2), 111-128/2016

“The Effect of Consumer Citizenship on Attitude toward CSR Activities and Consumer Loyalty,” Journal of Product Research, 34(1), 93-102/2016.

“The Role of Ethical Consumption Values: Focused on Customer Citizenship Behavior,” Journal of Consumption Culture, 18(1), 77-91/2015.

“Green Advertising and the Reluctant Consumer”. In Kim, S. & Lucy, A. (Eds.), Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response (pp. 4-18)/London and New York: Routledge Taylor & Francis Group/2014

“Employees’ Perception of CSR Activities: Its Antecedents and Consequences”/Journal of Business Research/ 66(10), 1716-1724/2013

“Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response”/Journal of Advertising/41(4), 9-23/2012

“Does Perceived Consumer Fit Matter in Corporate Social Responsibility Issues?”/ Journal of Business Research/65(11), 1558-1564/2012

“The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception”/Journal of Global Scholars of Marketing Science/21(1), 32-44/2011

“Seeking a Better Place: Sustainability in the CPG Industry”/Journal of Global Scholars of Marketing Science/20(2), 199-207/2010

Bachelors of Business, Hotel Management at Griffith University, 2011
Masters of Business, International Tourism and Hospitality Management at Griffith University, 2013
PhD, Business Administration at Griffith University, 2019

Sessional Lecturer, Pusan National University, 2021-2023
Sessional Lecturer, Busan University of Foreign Studies, 2019-2023
Post-doctoral Researcher, Pusan National University, 2019-2022
Sessional Lecturer, Griffith University, 2016-2018
Sessional Lecturer, Kyeongnam University, 2014-2015

SCOPUS and SSCI
Fang, M., Choi, K., Kim, S., & Chan, B. (2023). Student Engagement and Satisfaction with Online Learning: Comparative Eastern and Western Perspectives. Journal of University Teaching & Learning Practice, 20(5), 17. (SCOPUS)
Kim, S., & Hwang, J. (2023). Airline CSR and Quality Attributes as Driving Forces of Passengers’ Brand Love: Comparing Full-Service Carriers with Low-Cost Carriers. Sustainability, 15(9), 7293. (SSCI)
Kim, S., Jang, J. & Kim, I. (2022). The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry. International Journal of Sustainable Transportation, 16(7). 585-596. (SSCI)
Kim, I., Kim, S., Choi, S., Kim, D., Choi, Y., Kim, D., ... & Yin, J. (2022). Identifying Key Elements for Establishing Sustainable Conventions and Exhibitions: Use of the Delphi and AHP Approaches. Sustainability, 14(3), 1678. (SSCI)
Kim, S., Bi, Y., Kim, I. (2021). Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age. Int. J. Environ. Res. Public Health, 18, 4812 (SSCI)
Kim, S., Arcodia, C., & Kim, I. (2019). Critical Success Factors of Medical Tourism: The Case of South Korea. Int. J. Environ. Res. Public Health, 16(24), 4964. (SSCI)
Kim, S., Withford, M., & Arcodia, C. (2019). Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives. Journal of Heritage Tourism, 14(5-6), 422-435. (SCOPUS)

KCI
Kim, I., Kazakova, A., & Kim, S. (2022). Effect of casino firms’ controversy on CSR-firm fit perception and support for casino development: The difference between residents and consumers. 동북아관광연구, 18(1). 153-171. (KCI)
Kazakova, A., Kim, S., & Kim, I. (2022). What drives casino corporate social responsibility (CSR) skepticism? The roles of casino CSR activities and contradiction. 호텔관광연구, 24(1). 47-60. (KCI)
Kim, S., Choi, N. & Kim, I. (2022). The Impacts of Social Presence and Website Quality on Achievement Emotion and E-loyalty among Older Adults in Travel Website. e-비즈니스연구, 23(3). 99-111. (KCI)
Kim, S., & Kim, I. (2022). Parasocial interaction formation process with travel Youtube: Applying to motivation-constraints negotiation theory in the era of COVID-19 pandemic. 관광연구, 37(6). 25-43. (KCI)
Im, H., Kim, C, Kim, S., Yu, S., & Kwon, M. (2021). Visual Perception Experiment Study on the Brand Effect –Comparison of Domestic and Imported Car Brand. 한국멀티미디어학회논문지. 24(1). 146-154. (KCI)
Kim, S., Kim, I. (2021). Assessing the willingness-to-pay and willingness-to-experience determinants of intangible cultural heritage. 관광경영연구, 25(4), 21-39. (KCI)
Kim, S., & Kim, I. (2021). Intangible Cultural Heritage and Tourism Destination Branding: The Case of Busan, South Korea. Korean Management Consulting Review, 21(4). (KCI)
Kim, S. (2020). Facilitating intangible cultural heritage as a sustainable tourism resource from local community perspectives . 관광경영연구, 24(7) 821-841. (KCI)
Kim, S. (2020). Identifying cultural challenges in providing medical tourism services in South Korea. Tourism Research, 45(4). 83-99. (KCI)

- Guest Lectures
August 2024, "Digital Technology and Sustainability" at Siheung Employment & Welfare Center
May 2025, "Digital Technology and Sustainability" at Ansan Employment & Welfare Center
July 2025, "Digital Technology and Sustainability in the Media Workplace" at Korea Polytechnic University

- Academic Society Activities
Participated in developing ESG indicators for the Busan-Ulsan-Gyeongnam region, Korean Society of Management Consulting.

- Columns and Media Contributions
“Governance: The Key to ESG Success and a Challenge for Corporate Growth”, featured column, Monthly Gyeongsilyeon, Nov–Dec 2024.