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| Classification | Content |
|---|---|
| Technology development, New business creation, Collaborative project development |
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| Creation of jobs |
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| Contributing to the development of community |
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| Trainee | Performance details | Period |
|---|---|---|
| Foreign students in the undergraduate course from the agreed universities | Training for shape scanning and restoration technology of cultural heritage, people, and environment. | Four times a year. |
| Graduate students and graduates | ||
| Undergraduate and graduate students from overseas agreed universities, exchange interns from overseas universities |
| Classification | Content | Note |
|---|---|---|
| Collaborative research partner | Related industry | Historical evidence, 3D scanning, CG implementation, and game engine technology. |
| Aim of the joint research project | Digital restoration and archetype archiving | Restoration implementation technology, archiving implementation technology. |
| An attribute of the collaborative research project | 3D shape (Modeling & Texture) generative knowledge and technology development research | Restoration of 3D digital cultural heritage,digital actors, and digital environment archiving |
| Field of technology development research | System Design: research and business-related (AR, VR, XR, UI, UX, UF, etc.) Modeling & Texture: form, shape, texture, 3D scan data processing Cinematography & Lighting related image improvement research Matte Painting & Chroma-key collaborative research 360° VR: 360° filming related Composite & Editing research Convergence: Scan & VR | 3D data scanning and shape restoration. |
| Types of participating member | a) Professors, b) undergraduate students, c) master's · doctorate course students, d) international exchange student interns, e) employees of the company. | |
| Directors |
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DDGBA Lab (Design Dynamics and Global Brand Advancement) is a research environment based in Digital Design, dedicated to exploring how media art, user experience, and brand strategy can converge in contemporary digital culture. The lab investigates how visual systems, interactive media, spatial experiences, and emerging technologies can be transformed into meaningful brand experiences across local and global contexts. By combining creative experimentation with strategic thinking, DDGBA Lab fosters designers who understand not only how to create compelling digital experiences, but also how to communicate, position, and expand them as cultural and brand value.
Collaborating ResearchersProf. Seul Ki Lee, Prof. Jung Hee Yu
About this Research Lab
Connects Media Art and Brand Experience: Explores how media-based works, immersive visuals, and spatial interaction can be expanded into distinctive brand experiences.
Designs User-Centered Experiences: Studies how users engage with interfaces, spaces, and interactive content to create meaningful experiential journeys.
Builds Strategic Visual Systems: Develops visual systems that connect identity, typography, motion, and communication strategy.
Expands Global Brand Perspectives: Examines how cultural context, audience behavior, and market positioning shape brand communication.
Integrates Emerging Technologies: Applies AI, real-time media, and interactive tools to experimental and practice-based research.
Validates Through Practice: Supports graduate research, industry-linked projects, exhibitions, and collaborative outcomes.
Research Areas
Media Art & Spatial Experience: Interactive Media, Immersive Experience Design, Media Facade, Exhibition-Based Media.
UX & Experience Strategy: User Research, Experience Mapping, Interface Design, Service Design.
Brand Strategy & Identity Systems: Brand Positioning, Visual Identity Systems, Global Branding, Design Strategy.
Motion & Visual Communication: Motion Graphics, Typography, Editorial Systems, Visual Storytelling.
AI & Emerging Media: AI-Driven Visual Design, Generative Media, Real-time Media Systems, Creative Technology.
Cultural & Market Research: Cross-Cultural Communication, Audience Research, Global Market Trends, Digital Culture.