동서대학교 동서대학교 디자인대학
홈 회원가입 일반대학원 디자인학과 한국연구재단 SDGs 센터 사이트맵 검색
아카이브학위논문석사논문(MA Theses)

학위논문 Theses and Dissertations

NO.M.2022.08_08

로드 레이지(road rage) 감소를 위한 지능형 내비게이션 서비스 디자인 연구 Research into the Design of Intelligent Navigation Services for Road Rage Reduction

  • Name : 왕자선/Wang, Zixuan
  • Info : 석사학위논문/Master's thesis/ 2022.08
  • Adviser : 김세화/Kim, Sehwa
192.168.95.160

초록

전 세계적으로 자동차 보유량(car ownership)이 지속해서 증가하면서 자동차 사고와 자동차 이용으로 인한 스트레스 등의 문제도 증가하고 있다. 자동차 스트레스로 인해 나타나는 문제 중 하나가 로드 레이지(road rage)인데, ‘로드 레이지’는 운전 중인 운전자의 분노에서 비롯된 공격적 행위를 가리킨다. 의학계에서는 이를 ‘간접적 폭발성 장애’로 정의하고 있다. 최근 몇 년간 세계적으로 로드 레이지 발생 건수가 계속해서 증가하고 있는데, 때로는 치명적인 교통사고를 유발하기도 한다. 또한 현대 사회생활에서의 스트레스 증가로 인해 운전 중 스트레스를 분출하는 운전자가 증가하고 있어 도로에서 운전자와 보행자들의 생명에 잠재적 위협이 되고 있다. 따라서 본 연구는 운전 중 로드 레이지 상황에서 운전자의 분노를 감소시켜 안전 운전을 유도하는 차량용 스마트 서비스를 제시하고자 한다.
선행 연구를 통해 운전자 로드 레이지 정서 발생 요인으로 교통환경과 자연환경과 같은 환경적 요인, 차량의 익명성, 소통 장애와 운전 스트레스를 포함한 차량 요인, 운전자 자체적 요인 세 가지로 귀납하였다. 또한 운전자의 로드 레이지 하에서의 특징에 대한 조사를 통해 개인의 신체적 공격성 표현, 언어적 공격성 표현, 차량을 이용한 분노 표현 등 행위적 표현과 생리적 변화 두 부분으로 분류하였다. 그리고 운전자 요인에 제시된 운전자 인격 7가지를 그룹별로 분류하여 4가지 운전자 인격을 도출하였으며, 이를 근거로 페르소나(persona) 및 운전자 여정 정도를 제작하였다. 또한 이를 통해 운전자의 6가지 문제점 및 수요를 도출하여 향후 해결방안 구상에 관한 근거를 마련하고자 하였다.
도출된 수요 사항에 따라 최종적으로 2가지 서비스를 제안하였다. 그리고 시나리오를 작성하는 방식으로 서비스 기능에 대한 약술을 진행하였고 서비스의 프로토타입을 제작하였다. 이 서비스는 운전자 간의 소통의 질을 향상시켜 안전운전을 실현하는 파급효과(Ripple effect)를 유도하는 것을 목표로 하였다. 첫 번째 서비스는 AR-HUD(Augmented Reality-Head Up Display) 기술을 활용해 다른 차량에서 발송하는 메시지를 유리로 표시해 운전자 간 의사소통을 가능하게 하고, 두 번째 서비스는 ADAS(Advanced Driver Assistance Systems) 시스템에서 운전자의 분노가 감지되면 홀로그램 음성비서가 나타나 운전자 기분을 풀어주는 방식이다. 마지막으로, 본 연구에서 제시한 스마트 서비스의 유효성 여부를 검증하기 위해 다양한 운전자 인격을 대상으로 유효성 테스트를 실시하였다. 분석 결과, 감정 반응에 있어서, 서비스 1은 불쾌 정서를 감소시키고 흥분 및 통제감 모두에 있어서 개선되었으나, 서비스 2는 불쾌 정서는 감소시키지만, 흥분 및 통제감에서는 유의미한 개선 효과가 나타내지 않았다. 또한, 서비스 유용성 및 사용성 평가 결과, 서비스 1과 서비스 2 모두 높은 유용성과 사용성을 보였다. 이때 서비스 1이 서비스 2보다 더 높은 유용성과 사용성의 개선을 나타내었다. 이 같은 사용자 인터페이스 디자인을 제안함으로써 운전자의 로드 레이지 예방·완화하고 운전자의 안전운전에 도움이 될 것으로 기대된다.

摘要

Abstract

The number of cars in the world continues to grow as people travel around the world. However, with this increase comes a number of problems such as traffic accidents and stress caused by driving. One of the problems caused by stressful driving is "road rage", which refers to aggressive behaviour caused by the anger of the driver behind the wheel. The medical profession defines it as an "indirect explosive disorder". The phenomenon of road rage is responsible for a number of fatal road accidents worldwide, and the number of road rage incidents worldwide has been increasing in recent years in particular. Furthermore, as the social pressures on members of modern society increase, so does the number of drivers releasing such pressures while driving, which poses a potential threat to the lives and property of road users. Therefore, this study aims to propose an intelligent in-car service that will reduce the occurrence of road rage by preventing driver anger in the driving environment for the sake of safe driving.
Through previous studies, environmental factors including the driving and natural environment, vehicle factors including vehicle anonymity, communication barriers and driving stress, and drivers' own factors. The study then examines the characteristics of drivers' behaviour in relation to road rage. These were divided into two sections containing personal expressions of physical aggression, verbal expressions of aggression, behavioural expressions of anger using the vehicle and physiological changes. In addition, the seven driving personalities proposed in the driver factor were used to categorise the driver population and to derive four representative driving personalities, creating a persona and a driver journey map. From these, six driver problem areas and needs were identified to provide the basis for the next solution.
According to the derived demand, 2 services were finally proposed. A brief description of the function of the services was also carried out by means of a production script. A prototype of the service was finally produced. The services were designed with the idea of improving the quality of interaction between drivers and thus achieving the 'ripple effect' of safe driving. The first service uses AR-HUD technology to communicate between drivers by displaying information sent from other vehicles through the windscreen; the second service (i) monitors the driver's behaviour through the ASAD system to determine the driver's emotional state. The second service is (i) to monitor the driver's behaviour through the ASAD system so that it can determine the driver's emotional state. So when the ADAS system detects the driver's anger, the holographic voice assistant will be displayed with a set image and will use voice to relieve the driver's emotions. Finally, in order to verify the validity of the smart service presented in this study, a validity test was conducted on various driver personalities. As a result of the analysis, in terms of emotional response, Service1 reduced unpleasant emotions and improved in both excitement and control, but Service2 reduced unpleasant emotions, but showed no significant improvement in excitement and control. In addition, as a result of evaluating service usefulness and usability, both Service1 and Service2 showed high usefulness and usability. At this time, Service1 showed higher usefulness and usability improvement than Service2 By proposing such a user interface design, it is expected that it will prevent and alleviate the driver's load range and help the driver drive safely.

키워드

  • #로드 레이지
  • # 운전안전
  • # 서비스 개발
  • # 사용자 인터페이스
  • # AR-HUD
  • # 운전자간의 의사소통
  • # 홀로그램 음성비서
  • # ADAS 시스템


  • #Road rage
  • # Driving safety
  • # Service Development
  • # User interface
  • # AR-HUD
  • # Communication between drivers
  • # Holographic Voice Assistant
  • # ASAD system

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[Article]

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2. 郭燕, 「不良情绪对驾驶员的影响机理及应用设计研究」, 시안과기대학 석사학위논문, 2000
3. 雷虎, 「愤怒情绪下的汽车驾驶行为特征及其对交通安全的影响研究」, 우한 공과대학교 석사학위논문, 2011
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