International College

Bachelor’s degree, Business Administration at Sangmyung University, 1997
Master’s degree, Business Administration at Ewha Womans University, 1999
PhD degree, Business Administration (Marketing) at Ewha Womans University, 2008

Assistant Professor of Marketing, Izmir University of Economics, 2013-2017
Instructor, Wonkwang Digital University, 2010-2016
Research Scholar, Michigan State University, 2010-2013
Academic Affairs Director, Asia Culture Exchange Foundation, Incheon, Korea, 2008-2016
Researcher, Management Research Center at Ewha Womans University, 2004 -2007
Assistant Researcher, Korea Research Foundation Project, 1998-2000

Lee, E.-M., & Elizabeth, I. (2026). CSR under fire: Can corporate responsibility defuse consumer anger over product failures in controversial and uncontroversial industries? Corporate Social Responsibility and Environmental Management, 33(2), 2347-2359.
Lee, E. M., & Mai, D. X. (2025). The power of TikTok travel shorts: How short-form videos drive emotional and behavioral engagement. International Journal of Internet, Broadcasting and Communication, 17(3), 91–99.
Lee, E. M., & Mai, D. X. (2025). Beyond the human touch: How Instagram influencers drive engagement and purchase intentions among Vietnam’s digital-savvy youth. Journal of Posthumanism, 5(4), 1566–1575.
Lee, E. M., & Akmal, K. (2024). Empowering social identity through ESG: Mediating roles of credibility, prestige, and active participation. Korean Business Education Review, 39(6), 91–111.
Yoon, S. J., & Lee, E. M. (2024). Storytelling ads for tourist sites: Perceived value, immersion, and attachment. Tourism Culture & Communication, 24(3), 175–188.
Duong, C. D., Le, T. L., Lee, E. M., & Gadomska-Lila, K. (2024). How cultural values integrate with each other to trigger sustainable consumption: A cross-cultural study. Asia Pacific Journal of Marketing and Logistics, 36(4), 814–836.
Lee, E. M., & Anh, P. T. Q. (2024). The impact of digital video marketing within the context of TikTok in the tourist industry in Vietnam. International Journal of Internet, Broadcasting and Communication, 56–63.
Lee, E. M., & Nhung, L.T. (2024). Enhancing Mobile Shopping: Investigating Trust and Purchase Intentions in Vietnamese Mobile App Experiences. Innovation Enterprise Research, 9(1), 317-332.
Lee, E. M., & Anh, P. T. Q. (2023). Identifying factors influencing the image of Vietnam's tourist destinations in the eyes of global tourists. International Journal of Advanced Culture Technology, 11(3), 45–50.
Lee, E. M. (2023), Unlocking the Power of ESG: How Employee’s ESG Perception Shapes Job Satisfaction through the Enchanting Prism of Perceived External Prestige. Korean Business Education Review, 38(6), 111–127.
Lee, E. M. (2022). The effect of perceptions of CRM-performing companies and NGOs on donation attitudes and SNS WOM intentions. The Journal of the Convergence on Culture Technology, 8(6), 341–346.
Lee, E. M., & Anh, N. P. (2021). Macroeconomic determinants of passenger car sales in Vietnam. Korean Business Education Review, 36(6), 217–235.
Lee, E. M., & Yoon, S. (2021). Does cultural brand sponsorship pay off? International Journal of Customer Relationship Marketing and Management. 12(2), 1-16.
Lee, H. Y., Kim, Y. M. & Lee, E. M. (2020). The influence of label color on the perceived health benefit of lunch box: The moderating role of health literacy. Journal of Product Research, 38(6), 1226–1236.
Lee, E. M., Uan, Z. L., & Yoon, S. J. (2020). Contents strategic approach to tourism destination storytelling ads. The Journal of the Convergence on Culture Technology, 6(4), 245–252.
Lee, E. M. (2019). The influence of message frame and appeal on the effectiveness of social media in dietary behavior. The International Journal of Advanced Culture Technology, 7(3), 86–91.
Yoon, S., & Lee, E. M. (2019). Social and psychological determinants of value co-creation behavior for South Korean firms: A consumer-centric perspective. Asia Pacific Journal of Marketing and Logistics, 31(1), 14–36.
Tugrul, T. O., & Lee, E. M. (2018). Promoting charitable donation campaigns on social media. The Service Industries Journal, 38(3–4), 149–163.
Lee, E. M., & Yoon, S. J. (2018). The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention: The important role of the CSR image. Social Responsibility Journal, 14(4), 753–763.
Lee, E. M., Lee, H. J., Pae, J. H., & Park, S. Y. (2016). The important role of corporate social responsibility capabilities in improving sustainable competitive advantage. Social Responsibility Journal, 12(4), 642–653.
Lee, E. M., Temel, S., & Uzkurt, C. (2016). The effect of consumers’ innovation perception on internet usage behaviors. International Journal of Innovation Science, 8(2), 100–112.
Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2016). Consumer receptivity to green ads: A test of green claim types and the role of individual consumer characteristics for green ad response. In Green advertising and the reluctant consumer (pp. 4–18). Routledge.
Lee, E. M. (2016). Does cause-related marketing (CRM) really work in the case of stigmatized products? A conceptual framework and implications for CRM campaigns. Global Business & Finance Review, 21(1), 73–87.

Bachelors of Business, Hotel Management at Griffith University, 2011
Masters of Business, International Tourism and Hospitality Management at Griffith University, 2013
PhD, Business Administration at Griffith University, 2019

Sessional Lecturer, Pusan National University, 2021-2023
Sessional Lecturer, Busan University of Foreign Studies, 2019-2023
Post-doctoral Researcher, Pusan National University, 2019-2022
Sessional Lecturer, Griffith University, 2016-2018
Sessional Lecturer, Kyeongnam University, 2014-2015

SCOPUS and SSCI
Fang, M., Choi, K., Kim, S., & Chan, B. (2023). Student Engagement and Satisfaction with Online Learning: Comparative Eastern and Western Perspectives. Journal of University Teaching & Learning Practice, 20(5), 17. (SCOPUS)
Kim, S., & Hwang, J. (2023). Airline CSR and Quality Attributes as Driving Forces of Passengers’ Brand Love: Comparing Full-Service Carriers with Low-Cost Carriers. Sustainability, 15(9), 7293. (SSCI)
Kim, S., Jang, J. & Kim, I. (2022). The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry. International Journal of Sustainable Transportation, 16(7). 585-596. (SSCI)
Kim, I., Kim, S., Choi, S., Kim, D., Choi, Y., Kim, D., ... & Yin, J. (2022). Identifying Key Elements for Establishing Sustainable Conventions and Exhibitions: Use of the Delphi and AHP Approaches. Sustainability, 14(3), 1678. (SSCI)
Kim, S., Bi, Y., Kim, I. (2021). Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age. Int. J. Environ. Res. Public Health, 18, 4812 (SSCI)
Kim, S., Arcodia, C., & Kim, I. (2019). Critical Success Factors of Medical Tourism: The Case of South Korea. Int. J. Environ. Res. Public Health, 16(24), 4964. (SSCI)
Kim, S., Withford, M., & Arcodia, C. (2019). Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives. Journal of Heritage Tourism, 14(5-6), 422-435. (SCOPUS)

KCI
Kim, I., Kazakova, A., & Kim, S. (2022). Effect of casino firms’ controversy on CSR-firm fit perception and support for casino development: The difference between residents and consumers. 동북아관광연구, 18(1). 153-171. (KCI)
Kazakova, A., Kim, S., & Kim, I. (2022). What drives casino corporate social responsibility (CSR) skepticism? The roles of casino CSR activities and contradiction. 호텔관광연구, 24(1). 47-60. (KCI)
Kim, S., Choi, N. & Kim, I. (2022). The Impacts of Social Presence and Website Quality on Achievement Emotion and E-loyalty among Older Adults in Travel Website. e-비즈니스연구, 23(3). 99-111. (KCI)
Kim, S., & Kim, I. (2022). Parasocial interaction formation process with travel Youtube: Applying to motivation-constraints negotiation theory in the era of COVID-19 pandemic. 관광연구, 37(6). 25-43. (KCI)
Im, H., Kim, C, Kim, S., Yu, S., & Kwon, M. (2021). Visual Perception Experiment Study on the Brand Effect –Comparison of Domestic and Imported Car Brand. 한국멀티미디어학회논문지. 24(1). 146-154. (KCI)
Kim, S., Kim, I. (2021). Assessing the willingness-to-pay and willingness-to-experience determinants of intangible cultural heritage. 관광경영연구, 25(4), 21-39. (KCI)
Kim, S., & Kim, I. (2021). Intangible Cultural Heritage and Tourism Destination Branding: The Case of Busan, South Korea. Korean Management Consulting Review, 21(4). (KCI)
Kim, S. (2020). Facilitating intangible cultural heritage as a sustainable tourism resource from local community perspectives . 관광경영연구, 24(7) 821-841. (KCI)
Kim, S. (2020). Identifying cultural challenges in providing medical tourism services in South Korea. Tourism Research, 45(4). 83-99. (KCI)

- Guest Lectures
August 2024, "Digital Technology and Sustainability" at Siheung Employment & Welfare Center
May 2025, "Digital Technology and Sustainability" at Ansan Employment & Welfare Center
July 2025, "Digital Technology and Sustainability in the Media Workplace" at Korea Polytechnic University

- Academic Society Activities
Participated in developing ESG indicators for the Busan-Ulsan-Gyeongnam region, Korean Society of Management Consulting.

- Columns and Media Contributions
“Governance: The Key to ESG Success and a Challenge for Corporate Growth”, featured column, Monthly Gyeongsilyeon, Nov–Dec 2024.

Ph.D., Information Management and Security, Korea University (2007-2011).

2008-2009: Academic visiting researcher at Queen Mary University of London, UK.
2009-2015: Assistant Professor, Namseoul University (Multimedia department).
2015-2021: Assistant Professor, Dongseo University (Computer Engineering department).
2024-current: Assistant Professor, Dongseo University (GBA department).
2017-2021: Invited speaker for special lectures; organizer of expert-led sessions featuring industry leaders from healthcare, information security, and data analysis and management; participant in the Latin American Program and Asian Summer Program..

Interdisciplinary analytics combining computational mathematics, business intelligence, and socio-behavioral data analysis, with applications to AI-enhanced business decision-making and risk management.

Ph.D, Newcastle University, UK

International Finance, Corporate Finance

Ph.D, Mississippi State University, USA

e-Business, Management Information System, Statistics

목포대학교 경제학석사
부경대학교 박사 수료

2013년 ~ 2014년 Samsung Electronics Vietnam Co., Ltd Senior staff
2015년 ~ 2017년 National Economics University 박사과정 조교수
2017년 ~ 2019년 Dongseo University 글로벌경영학부 조교수
2019년 ~ 2026년 Dongseo University International College 의 Global Business Administration 학과 조교수
2026년 ~ Dongseo University International College 의 Korean Language and Business 학과 조교수

A Study on Viet Nam Electric Power Industry
찐티김아이(2025), 학습민첩성과 피드백추구행동 간의 관계에서 내재동기의 조절효과: 베트남 근로자 사례 연구, 문화기술의 융합, 11(3), 439-447. (KCI)

Ph.D. in Sustainable Tourism and Protected Area Management, Michigan State UniversityDissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
M.S. in Hospitality Business, Michigan State University
B.S. in History & Professional English, Ewha Womans University

·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. http://dx.doi.org/10.7275/9vdk-7789
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2018). Antecedents of social capital and its impact on satisfaction and Loyalty. Journal of Hospitality Marketing & Management, 28(2), 263–284. https://doi.org/10.1080/19368623.2018.1510798 (SSCI)
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48.
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms —Do They Violate U.S. Generally Accepted Accounting Principles? The Journal of Hospitality Financial Management, 21(2), 87–94. https://doi.org/10.1080/10913211.2013.860855 (SCOPUS)

Jung Hee Yu, Ph.D. is a multidisciplinary scholar whose expertise spans Tourism and Hospitality Business, Marketing and Consumer Behavior, Digital Media and Social Media Engagement, Finance and Strategic Management, and Communication and Cross-Cultural Competence. Her academic journey began with a strong foundation in sustainable tourism and hospitality, developed through advanced coursework and professional experience in international convention management and hospitality finance. Building on this base, her doctoral dissertation, The Effects of Digital Content on Customer Engagement Across Different Travel Purposes (2021), positioned her at the intersection of tourism, digital marketing, and consumer behavior. She has since expanded her research portfolio through publications on social capital, brand loyalty, digital communication, accounting practices, and social media adoption in hospitality and club management. Her teaching portfolio is equally diverse, covering Digital Marketing, Brand Management, Consumer Behavior, Strategic and Financial Management, and Tourism Development, while her industry background at COEX and St. Regis Hotels & Resorts provides practical grounding to her scholarship. Complemented by her cross-cultural teaching and communication experience, Dr. Yu embodies an interdisciplinary academic profile that connects business, design, and media in both theory and practice.

1. Tourism & Hospitality Business
Supporting Coursework
·HB 801 Seminar in Hospitality Business
·HB 802 Hospitality Operations
·HB 807 Workforce Management in the Hospitality Industry
·HB 837 Advanced Hospitality Information Systems
·HB 841 Trends in Cuisine & Culture
·HB 875 Marketing in the Hospitality Industry
·HB 882 Financial Management in the Hospitality Industry
·HB 885 Seminar: Food & Beverage Systems Management
·HB 885 Hospitality Business Research
·HB 889 Hospitality Industry Field Study (listed twice)
·PRR 840 Recreation & Tourism Economics
·PRR 874 Leisure, Travel, and Tourism
·ACR Courses
·ACR 833 Program Evaluation in Agriculture & Natural Resources
·ACR 890 Independent Study in Agriculture & Natural Resources

Supporting Research & Publications
·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. DOI: http://dx.doi.org/10.7275/9vdk-7789
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Supporting Teaching Experience
·Busan National University - Tourism Development in Spring 2024
·Daegu University - Service Management & Marketing in Fall 2022 Consumer Behavior in Spring 2022
·Donga University - Convention Management in Fall 2021

Supporting Industry Experience
·St. Regis Hotels & Resorts, Aspen, CO
·The Kellogg Hotel and Conference Center, East Lansing, MI
·COEX (Convention and Exhibition), Seoul, Korea
·Americans Lodging Investment Summit (ALIS), Los Angeles, CA, Volunteer, 1/2008
·KOTRA (Korea Trade-Investment Promotion Agency), Detroit, MI: Sales & Marketing Taskforce, 3/2011-5/2011 for Global Partnership Detroit 2011

Supporting Awards
·H Minor Michael Award, 2017, & 2018
·Huckestein Scholarship, 2014, 2015, 2016, & 2017
·Hospitality/EBCB Fellowship, 2014
·The Harriette Barbara Sherman Scholarship in Recreation and Tourism Systems Scholarship, 2014
·The H. William and Elizabeth A. Klare Memorial Scholarship, 2006, 2012, 2013, 2014, & 2017
·The Handlery Foundation Scholarship, 2008
·The Mildred C. Harris HRIM Kellogg Center Fund Scholarship, 2007

2. Marketing, Advertising & Consumer Behavior
Supporting Coursework
·ADV 823 Consumer Behavior
·CAS 892 Special Topics (Interview)
·CAS 892 Special Topics (Systematic Review)
·CAS 892 Special Topics (Content Analysis)
·HB 875 Marketing in the Hospitality Industry
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science
·TC 862 Information Networks, Organizations, and Commerce

Supporting Research & Publications
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Conference Presentation
·Yu, J. H., Vogt, C. A., & Cha, J. (July 2022). “The effects of digital content on customer engagement across different travel purposes.” 92nd TOSOK Busan International Tourism Conference, Busan, Korea
·Yu, J. H., Vogt, C. A., & Cha, J. (January 2018). “I like your hotel review posing, so what? – social media engagement and behavioral intentions.” 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, TX.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Teaching Digital Marketing Strategy in Spring 2025, & Spring 2026
·Teaching Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, Spring 2025, & Spring 2026
·Taught Digital Marketing Fundamentals in Fall 2025
·Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
·Taught Marketing Research in Fall 2023

Daegu University, Daegu, South Korea
·Taught Service Management & Marketing in Fall 2022
·Taught Consumer Behavior in Spring 2022

Supporting Industry Experience
·St. Regis Hotels & Resorts, Aspen, CO
·The Kellogg Hotel and Conference Center, East Lansing, MI
·COEX (Convention and Exhibition), Seoul, Korea
·KOTRA (Korea Trade-Investment Promotion Agency), Detroit, MI: Sales & Marketing Taskforce, 3/2011-5/2011 for Global Partnership Detroit 2011
Supporting Awards
·Foreign Student Award/Fellowship, 2017, & 2018
·Graduate Office Fellowship, 2013, & 2018

3. Digital Media & Social Media Engagement
Supporting Coursework
·ADV 823 Consumer Behavior
·ADV 975 Quantitative Research Design
·CAS 892 Special Topics (Content Analysis)
·CEP 822 Approaches to Educational Research
·CEP 932 Quantitative Methods in Educational Research I
·COM 901 Communication Research Design I
·COM 902 Communication Research Design II
·CSUS 831 Foundations of Qualitative Research
·HB 875 Marketing in the Hospitality Industry
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science
·TC 851 Understanding Social Media
·TC 862 Information Networks, Organizations, and Commerce
·TC 985 Analysis for Media

Supporting Research & Publications
·Ph. D. Dissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Conference Presentation
·Yu, J. H., Vogt, C. A., & Cha, J. (July 2022). “The effects of digital content on customer engagement across different travel purposes.” 92nd TOSOK Busan International Tourism Conference, Busan, Korea
·Yu, J. H., Vogt, C. A., & Cha, J. (January 2018). “I like your hotel review posing, so what? – social media engagement and behavioral intentions.” 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, TX.
·Yu, J. H. & Vogt, C. A. (January 2014). “Content analysis of hotel Facebook posts: Hedonic vs. functional information.” Accepted for oral presentation to 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Houston, TX.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Teaching Digital Marketing Strategy in Spring 2025, & Spring 2026
·Teaching Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, Spring 2025, & Spring 2026
·Taught Digital Marketing Fundamentals in Fall 2025
·Teaching Digital Media Business in Fall 2025
·Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
·Taught Strategic Management in Spring 2023

Graduate/Research Assistant, 1/2012-8/15/2019
Michigan State University, East Lansing, MI
·Assisted with research on hotel guest satisfaction, and social media index of restaurants, Fall 2012
·Conducted research on private club GM’s’/COOs’ perceptions in adopting social media, Fall 2014-Spring 2015

Supporting Industry Experience
·COEX (Convention and Exhibition), Seoul, Korea
·Co-President, Hospitality Sales and Marketing Association International (HSMAI) at Michigan State University, 8/2007-5/2008

Supporting Awards
·Foreign Student Award/Fellowship, 2017, & 2018
·Graduate Office Fellowship, 2013, & 2018

4. Finance & Strategic Management
Supporting Coursework
·ACR 833 Program Evaluation in Agriculture & Natural Resources
·ADV 975 Quantitative Research Design
·CEP 932 Quantitative Methods in Educational Research I
·HB 807 Workforce Management in the Hospitality Industry
·HB 837 Advanced Hospitality Information Systems
·HB 841 Trends in Cuisine & Culture
·HB 882 Financial Management in the Hospitality Industry
·PSY 863 Seminar in Cognitive Science
·TC 862 Information Networks, Organizations, and Commerce

Supporting Research & Publications
·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. DOI: http://dx.doi.org/10.7275/9vdk-7789
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Taught Financial Management in Fall 2023 & Fall 2024
·Taught Strategic Management in Spring 2023

Instructor/Graduate Assistant, 9/2018-8/2019
Michigan State University, East Lansing, MI
·Taught HB 311 Hospitality Finance in Fall 2019, Spring 2019, & Summer 2019 (class size up to 72 students per semester)

Teaching Assistant, 8/2007-6/2008, 1/2012-12/2017
Michigan State University, East Lansing, MI
·Assist professors with teaching students and grading coursework (HB302, HB311, HB451, HB482, HB882)
·Help students in solving accounting practice problems during office hours
·Occasionally lectured on the Balance Sheet, Ratio Analysis, Cost-Volume-Profit Analysis and Management Contracts
·Coordinated Asset Management class (HB490) with industry leaders (Spring 2012 & 2013)

Graduate/Research Assistant, 1/2012-8/15/2019
Michigan State University, East Lansing, MI
·Assisted with research on Annual AHFME Member Compensation, 2015-2021
·Assisted with research on Lodging Industry Cash Flow Research, 2018-2019
·Assisted with research on Club Cash Flow Research, 2017-2019
·Assisted with research on Annual Club Financial Performance Research, 2014-2019
·Assisted with research on Ethics and Revenue Management, 2019
·Conducted research on Preopening Account for Hotels, Spring & Fall 2012
·Assisted with data analysis on the pricing policy/practices for the same day arrival guests, Fall 2013

Supporting Industry Experience
St. Regis Hotels & Resorts, Aspen, CO
Purchasing Coordinator, 10/2008-05/11/09
·Performed Raw Cost Analysis on Food & Beverage based on revenue reports
·Managed inter-department credit transactions, allocating expenses
·Controlled inventory, handled purchasing orders and assisted the controller and the accounts payable
·Supported shipping department on billing and guest interaction
General Cashier, 12/2008-05/11/09
·Was in charge of all cash transactions
·Produced Daily Cash Reports
·Straightened rules on cash transactions in the property to meet the corporate’s standard
·Supervised and audited about 40 cashiers from 6 outlets

5. Communication & Cross-Cultural Competence
Supporting Coursework
·B.A. in History & Professional English
·ADV 823 Consumer Behavior
·CAS 892 Special Topics (Interview)
·CAS 892 Special Topics (Systematic Review)
·CAS 892 Special Topics (Content Analysis)
·COM 901 Communication Research Design I
·COM 902 Communication Research Design II
·CSUS 831 Foundations of Qualitative Research
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science

Supporting Research & Publications
Research on guest satisfaction and social media indices in restaurants (2012).
Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Taught Hotel English in Fall 2021 & Spring 2022

Proctor, Spring 2014
Michigan State University, East Lansing, MI
·Coordinated a joint lecture (ASN291) mediated by interactive video system between Michigan State University and University of Michigan Supporting Industry Experience
·PR Communication at COEX

Supporting Awards
·Recognitions linked to communication and language competence

Bachelor's degree, Korean History at Seoul National University, 2000
Diploma, Diplomat Course at Monterey Institute of International Studies(now The Middlebury Institute of International Studies at Monterey), 2003

Second secretary at the Ministry of Foreign Affairs in charge of Protocol, UN, Middle East, Africa, and China, 1999-2008
Consul, Korean Consulate General at Qingdao, China, 2005-2007
KOICA rural society development project loca partner in LAOS, 2017-2018
Director General, SEPPIN co., ltd. an authorized ERP implementation partner of SAP 2019-

B.S. Hospitality Management. Stamford College
M.S. Detp. of e-Learning. Korea National Open University(KNOU)
Ph.D. Online Education Administration. Warsaw Management University

Chair Person- Korean Speech Contest in Malaysia
Head- Korean Language Education Institute in Malaysia
Education Advisor- Olof Palme Peace Foundation International
Secretary General- GCS International Malaysia Chapter
Instructor of Korean Language - Universiti Kebangsaan Malaysia
Lecturer of Korean Language - University Kuala Lumpur
Lecturer of Korean Language - Tunku Abdul Raman University College
Visiting Lecturer of Korean Language - University Technology MARA
KOTRA-Technology Transfer Project Manager, Malaysia
Global Marketer-Special Mentor for Korean domestic company, OKTA-KOTRA
Committee of Asian Cross Country Rally
Clerk of the course(Enduro), International Motorcycling Federation(FIM)
Environmental Steward, International Motorcycling Federation(FIM)
Clerk of the course, World Solar Car Race, Malaysia

"The role and proposal of the lodging industry as a strategy to attract Muslim tourists" - 2017 Chungnam Tourism Forum
"A Design of Learning Recommendation LMS using Learning Analytics" - 6th International Conference on Knowledge and Education Technology (ICKET 2020)

Venture SME, Entrepreneurship, Asian Business Strategy, Asian Startup, Asian Business Management
Motorsport, 4x4 Rally, Enduro, Cross Country Rally

2000 Blessed Land of God, Malaysia (ISBN 89-8145-223-7)

Juris Doctor, Seattle University School of Law, Seattle, Washington, USA
LL.M. in Taxation, Washington University in St. Louis School of Law, St. Louis, Missouri, USA
LL.M. in European Law (European Economic Law and Foreign Trade), Europa-Institut, Saarland University, Saarbrücken, Germany
Ph.D. Candidate (International Economic Law), Faculty of Law, Saarland University, Saarbrücken, Germany

Contract Professor, Department of Energy & Mineral Resources Engineering, Dong-A University, Busan, Korea
Visiting Scholar, Europa-Institut, Saarland University, Saarbrücken, Germany
Associate, Asherson, Klein & Darbinian, Beverly Hills, California, USA

New York, USA

International Business and Trade, Environmental, Social, and Governance (ESG), Negotiation and Mediation, Critical Minerals