International College

Bachelors of Business, Hotel Management at Griffith University, 2011
Masters of Business, International Tourism and Hospitality Management at Griffith University, 2013
PhD, Business Administration (International Tourism and Hospitality Management) at Griffith University, 2019

Sessional Lecturer, Pusan National University, 2021-2023
Sessional Lecturer, Busan University of Foreign Studies, 2019-2023
Post-doctoral Researcher, Pusan National University, 2019-2022
Sessional Lecturer, Griffith University, 2016-2018
Sessional Lecturer, Kyeongnam University, 2014-2015

SCOPUS and SSCI
Fang, M., Choi, K., Kim, S., & Chan, B. (2023). Student Engagement and Satisfaction with Online Learning: Comparative Eastern and Western Perspectives. Journal of University Teaching & Learning Practice, 20(5), 17. (SCOPUS)
Kim, S., & Hwang, J. (2023). Airline CSR and Quality Attributes as Driving Forces of Passengers’ Brand Love: Comparing Full-Service Carriers with Low-Cost Carriers. Sustainability, 15(9), 7293. (SSCI)
Kim, S., Jang, J. & Kim, I. (2022). The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry. International Journal of Sustainable Transportation, 16(7). 585-596. (SSCI)
Kim, I., Kim, S., Choi, S., Kim, D., Choi, Y., Kim, D., ... & Yin, J. (2022). Identifying Key Elements for Establishing Sustainable Conventions and Exhibitions: Use of the Delphi and AHP Approaches. Sustainability, 14(3), 1678. (SSCI)
Kim, S., Bi, Y., Kim, I. (2021). Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age. Int. J. Environ. Res. Public Health, 18, 4812 (SSCI)
Kim, S., Arcodia, C., & Kim, I. (2019). Critical Success Factors of Medical Tourism: The Case of South Korea. Int. J. Environ. Res. Public Health, 16(24), 4964. (SSCI)
Kim, S., Withford, M., & Arcodia, C. (2019). Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives. Journal of Heritage Tourism, 14(5-6), 422-435. (SCOPUS)

KCI
Kim, I., Kazakova, A., & Kim, S. (2022). Effect of casino firms’ controversy on CSR-firm fit perception and support for casino development: The difference between residents and consumers. 동북아관광연구, 18(1). 153-171. (KCI)
Kazakova, A., Kim, S., & Kim, I. (2022). What drives casino corporate social responsibility (CSR) skepticism? The roles of casino CSR activities and contradiction. 호텔관광연구, 24(1). 47-60. (KCI)
Kim, S., Choi, N. & Kim, I. (2022). The Impacts of Social Presence and Website Quality on Achievement Emotion and E-loyalty among Older Adults in Travel Website. e-비즈니스연구, 23(3). 99-111. (KCI)
Kim, S., & Kim, I. (2022). Parasocial interaction formation process with travel Youtube: Applying to motivation-constraints negotiation theory in the era of COVID-19 pandemic. 관광연구, 37(6). 25-43. (KCI)
Im, H., Kim, C, Kim, S., Yu, S., & Kwon, M. (2021). Visual Perception Experiment Study on the Brand Effect –Comparison of Domestic and Imported Car Brand. 한국멀티미디어학회논문지. 24(1). 146-154. (KCI)
Kim, S., Kim, I. (2021). Assessing the willingness-to-pay and willingness-to-experience determinants of intangible cultural heritage. 관광경영연구, 25(4), 21-39. (KCI)
Kim, S., & Kim, I. (2021). Intangible Cultural Heritage and Tourism Destination Branding: The Case of Busan, South Korea. Korean Management Consulting Review, 21(4). (KCI)
Kim, S. (2020). Facilitating intangible cultural heritage as a sustainable tourism resource from local community perspectives . 관광경영연구, 24(7) 821-841. (KCI)
Kim, S. (2020). Identifying cultural challenges in providing medical tourism services in South Korea. Tourism Research, 45(4). 83-99. (KCI)

Bachelor’s degree, Business Administration at Sangmyung University, 1997
Master’s degree, Business Administration at Ewha Womans University, 1999
PhD degree, Business Administration (Marketing) at Ewha Womans University, 2008

Assistant Professor of Marketing, Izmir University of Economics, 2013-2017
Instructor, Wonkwang Digital University, 2010-2016
Research Scholar, Michigan State University, 2010-2013
Academic Affairs Director, Asia Culture Exchange Foundation, Incheon, Korea, 2008-2016
Researcher, Management Research Center at Ewha Womans University, 2004 -2007
Assistant Researcher, Korea Research Foundation Project, 1998-2000

“Does Cultural Brand Sponsorship Pay Off?: Evidence for the Effects of Corporate Image, Self-Brand Congruity, and Self-Monitoring” / International Journal of Customer Relationship Marketing and Management / 12(2) / 2021.

“The Influence of Label Color on the Perceived Health Benefit of Lunch Box: The Moderating Role of Health Literacy” / Journal of Product Research / 38(6), 1226-613 / 2020.

“Contents Strategic Approach to Tourism Destination Storytelling Ads” / The Journal of the Convergence on Culture Technology / 6(4), 245-252 / 2020.

“Cultural Contents Marketing in the Fourth Industrial Revolution,” Book Self, Seoul, South Korea, 2019.

“The Influence of Message Frame and Appeal on the Effectiveness of Social Media in Dietary Behavior,” / International Journal of Advanced Culture Technology, 7(3), 86-91 / 2019.

“Social and psychological determinants of value co-creative behavior for South Korea firms: A consumer-centric perspective” / Asia Pacific Journal of Marketing and Logistics / 31(1), 14-36 / 2019.

“Promoting charitable donation campaigns on social media,” The Service Industries Journal / 38(3-4), 149-163 / 2018.

“The Effect of Customer Citizenship in Corporate Social Responsibility (CSR) Activities on Purchase Intention: The Important Role of the CSR Image” / Social Responsibility Journal / 14(4), 753-763 / 2018.

“The Important Role of Corporate Social Responsibility Capabilities in Improving Sustainable Competitive Advantage”/Social Responsibility Journal/12(4), 642-653/2016

“Does Cause-Related Marketing (CRM) Really Work in the Case of Stigmatized Products?: A Conceptual Framework and Implications for A CRM Campaigns”/Global Business and Financial Review/21(1), 71-83/2016

“The Effect of Consumers’ Innovation Perception on the Internet Usage Behaviors”/The International Journal of Innovative Science/8(2), 100-112/2016

“A Cross National Comparison of U.S. and Korean Consumer Responses to Green Ad Appeals,” Journal of Consumption Culture/19(2), 111-128/2016

“The Effect of Consumer Citizenship on Attitude toward CSR Activities and Consumer Loyalty,” Journal of Product Research, 34(1), 93-102/2016.

“The Role of Ethical Consumption Values: Focused on Customer Citizenship Behavior,” Journal of Consumption Culture, 18(1), 77-91/2015.

“Green Advertising and the Reluctant Consumer”. In Kim, S. & Lucy, A. (Eds.), Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response (pp. 4-18)/London and New York: Routledge Taylor & Francis Group/2014

“Employees’ Perception of CSR Activities: Its Antecedents and Consequences”/Journal of Business Research/ 66(10), 1716-1724/2013

“Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response”/Journal of Advertising/41(4), 9-23/2012

“Does Perceived Consumer Fit Matter in Corporate Social Responsibility Issues?”/ Journal of Business Research/65(11), 1558-1564/2012

“The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception”/Journal of Global Scholars of Marketing Science/21(1), 32-44/2011

“Seeking a Better Place: Sustainability in the CPG Industry”/Journal of Global Scholars of Marketing Science/20(2), 199-207/2010

2023: University of Pennsylvania Wharton HR Management and Analytics Executive Education
2021: Employee Wellness and Stress Management Stanford University Center for Health Education
2020: Ph.D. in Business Administration (Wellness Tourism) at Youngsan University
2017: Masters in Education (TESOL) at Framingham State University
2004: Bachelor in Business & Communications (Interdisciplinary Studies) at Arizona State University

2024-2025 Chairman of the Youngsan University International Student Alumni Association
2023-2024 Advisor to the Busan Wellness Medical Tourism Cluster
2023-2024 Foreign advisor for Busan Global Tourism City to Busan Tourism Organization
2023-2024 Ambassador to the Global Wellness Institute
2023 Senior Researcher at the Wellness Tourism Institute
2022 Director of the Workplace Wellness Research Lab
2022 Developer of the Workplace Wellness Microdegree
2021-2022 Member of the Global advisory committee for the Busan Tourism Organization
2022 Member of the Korean Tourism Service Association
2021~Present: Dongseo University - Assistant Professor
2011~2020: Youngsan University - Assistant Professor/Guest Lecturer
2005~2011: Angels with Attitude - Founder and CEO
2006-2008: Club E Network - Startup Founder

*Currently Special Issue Guest Editor of the SSCI Journal Sustainability.
‘Sustainable Hospitality and Tourism Strategies: Aligning Stakeholder Behavior Towards Wellness in Protected Natural Sites’ - October 2024
https://www.mdpi.com/journal/sustainability/special_issues/R4N4P01N67

*Choi H-M, Kessler D. The Role of the Korean Media in Shaping Sustainable Tourism Among American Audiences. Sustainability. - April 2025
https://www.mdpi.com/2071-1050/17/7/3253

*Exploring the Evolution and Significance of the Korean Jjimjilbang: Unveiling a Hidden Wellness Tradition Wellness Tourism In Asia in Wellness Tourism in Asia: Emerging Destinations to Rejuvenate, Relax and Retreat, Springer June 2025 9789819628667


Exploring the Evolution and Significance of the Korean Jjimjilbang: Unveiling a Hidden Wellness Tradition Wellness Tourism In Asia, Springer - TBA

Creative Approaches to Teaching Wellness to International Students - KOTESOL University of Ulsan - October 26, 2024

Cultivating a Wellness Life for International Students in South Korea - National Association of Foreign Scholars in Korea (NAFSIK) - October 12, 2024

Unveiling the Significance of the Jjimjilbang: A History of a Korean Wellness Tradition, Cultivating the Local Tourism Ecosystem - June 8th 2024

*A Comparative Analysis of Strategic Orientation: Applying the OODA Loop to Airbnb and the Hotel Industry - Poster Presentation, APacCHRIE 2024, May 26th, 2024

*Segmenting tourists by wellness hotel attributes and demographics: A study of North American wellness tourists Journal of Hospitality & Tourism Studies Vol.25, No.12. December 2023 https://doi.org/10.31667/jhts.2023.12.107.109 *2023 Best Paper Award

*Choi J, Kessler D. Influences of Start-Up’s Financial Intermingling on Entrepreneurial Stress in Sustainable Family Businesses: Mediation Effect of Work–Family Balance. Sustainability. 2023; 15(18):13944. https://doi.org/10.3390/su151813944


*Choi H-M, Kessler D. Airline Cabin Crew Members’ Ambidexterity as the Sustainable Attitude for Prosocial Passenger Service. Sustainability. 2023; 15(1):242. https://doi.org/10.3390/su15010242


*Kim, K., Kessler, D., Chung, K., & Jang, B. (2022). Effect of wellness on job engagement and organizational commitment of employees of tourism companies: focusing on physical wellness and spiritual wellness. Journal of Tourism and Leisure Research, 34(10), 79-96. https://doi.org/10.31336/jtlr.2022.10.34.10.79


*Kessler, D. P. (2022). Motivations for wellness tourism in a post-covid world. Journal of Hospitality and Tourism Studies, 24(2), 127-142. https://doi.org/10.31667/jhts.2022.04.91.127


*Airline cabin crew members' ambidexterity as the sustainable attitude for prosocial passenger service Hyung-Min Choi Sustainability ISSN 2071-1050 December 20, 2022, https://doi.org/10.3390/su15010242


*Effect of Wellness on Job Engagement and Organizational Commitment of Employees of Tourism Companies: Focusing on physical wellness and spiritual wellness - Journal of Tourism and Leisure Research https://doi.org/10.31336/JTLR.2022.10.34.10.79


*Motivations for wellness tourism in a post-COVID world - Journal of Hospitality & Tourism
Studies https://doi.org/10.31667/jhts.2022.04.91.127


*White Paper: 2021 Wellness Travel Consumer Survey - Co-Author - Published December 2021
Description: The white paper offers an in-depth analysis of the Wellness Tourism Association’s 2021 Wellness Travel Consumer Survey.


*Scientific Advisory board for the Biodiversity-Respectful Leadership (BIODIFUL), 2022–2027 a Finnish Academy Strategic Research Council funded project


*Kessler, D (2021).The Impact of Covid-19 on the Preferences of Wellness Tourist Consumers - 2021 International Tourism Forum at Seoul - December 17, 2021


* Kessler, D., Lee, J. H., & Whittingham, N. (2020). The wellness tourist motivation scale: a new statistical tool for measuring wellness tourist motivation. International Journal of Spa and Wellness, 1-16.


* Kessler, D. (2020). The Effect of Wellness Tourism on Quality of Life and Subjective Well-being, Under the New Normal Conditions of COVID-19 (Doctoral Dissertation, Youngsan University)


* Kessler, D. (2019). Korean Spa (찜질방) Wellness Tourism perceived motivation, attitude, and health by Westerners visiting South Korea Hotel Resort Association Spring Conference, Sejong University


* Kessler, D. (2019). Wellness Tourism Branding- An analysis of destination marketing through Instagram Korea Hotel-Resort Association, Kyung Hee University (Conference Paper)


* Kessler, D. (2019). Personality Traits, the Wim Hof Method Benefits and Implications for Wellness Tourism Asia Pacific Forum, Woosong University


* Kessler, D. (2018). Korean Sauna (Jjimjilbang) Wellness Tourism as Perceived by Westerners Living in South Korea, The Journal of Tourism and Hospitality Management, 5(2), 93-101


International Living and Wellness Tourism - Florida International University - Presentation for FIU senior students Miami Florida February 7th 2024


Busan’s Wellness Tourism Assets: An International Perspective - DSU Link 3.0 - December 27th 2023


Food Upcycling and Wellness Superfoods: An ancestral solution to a modern problem - Food Refurb Conference Bexco - November 5th, 2023


‘Promoting Busan’s Wellness Medical Tourism Cluster’ at Busan Wellness Medical Tourism Cluster Council Opening Ceremony at Busan City Hall - June 21st, 2023


Main speaker at the Yongdo Cultural Tourism Foundation MOU with Youngsan University Wellness Tourism Institute, March 31st, 2023


Mind-Body at the National Assembly Hall Presentor and International Conference Coordinator, November 26th, 2022


Seongnam Global Healthcare Convention Moderator ‘The Strategy of medical tourism in the new normal era and sharing cases of International Hospitals - October 28th, 2022


Busan International Food Refurb Conference - ESG Management and the Social Value Creation of FoodRefurb - Panelists - October 22nd, 2022


Seoul Medical Tourism International Forum -*Moderator - September 29th, 2022


Medical Korea 2022: Global Healthcare Policy & Management Forum - *Moderator - March 11, 2022


Biseulsan Forest Healing Center (Daegu Metropolitan City) - Special Wellness Lecture - February 22, 2022


Korea Tourism Service Academy - Travel trends of Millennial and Zoomer generation seen through big data - Panel Discussion - December 17, 2021


The Impact of Covid-19 on the Preferences of Wellness Tourist Consumers - 2021 International Tourism Forum at Seoul - December 17, 2021


2021 Global Wellness Summit - Sharktank of Wellness Student Finalist Presentation - Doan Anh Duong - December 2nd, 2021


2021 Seoul International Travel Mart & Seoul International Travel Mart for Medical Tourism - Panel discussion - October 26th, 2021


Wellness Tourism: Now and Beyond - 2021 Wellness Travel Consumer Survey - September 30th, 2021


The 55th General Summer Symposium of The Korea Academic Society of Tourism and Leisure - Panel discussion - July 2021


What Academics and Industry are telling us about the future of wellness travel. And do consumers agree? - 2020 AMG Moving Forward with László Puczko - November 2020


Post-Pandemic Wellness Vacation Motivations and Best Messaging - London Travel Week with Anne Dimon, Darlene Fiske, Laura Davidson, Carol Stratford - - October 2020


In-Depth Look at the Analytics of our 2020 Wellness Travel Consumer Survey with WTA President Anne Dimon and Nathaniel Whittingham - September 2020.


Go Well: Proactive Wellness Techniques to Prevent Sickness & Promote Health When Traveling. Busan International Wellness Conference 2020 - August 2020


Busan Roundtable: Health and Wellness Presentation July 2020.


What academics, industry stakeholders and consumer travelers are telling us about the future of the Wellness Tourism industry. World Travel Market Global Hub with László Puczko and Terry Stevens - June 2020


Together for Wellness Global Wellness Day 2020 - International Wellness Group with Jana Stará - June 2020


Wellness Tourism Branding — An analysis of destination marketing through Instagram Korea Hotel-Resort Association, Kyung Hee University - November 2019


Influences of social capital and festival participation on subjective well-being *Panelist with Professor Ahn, Korea Hotel-Resort Association, Kyung Hee University - November 2019


The effect of K-Drama Recognition and Familiarity on the Purchase Intention toward K-Food: Focusing on the Median Effects of Attitude toward K-Food Korean Hotel-Resort Association, Kyung Hee University - November 2019


Personality Traits, the Wim Hof Method Benefits and Implications for Wellness Tourism Asia Pacific Forum, Woosong University - June 2019


Korean Spa (찜질방) Wellness Tourism perceived motivation, attitude, and health by Westerners visiting South Korea Hotel Resort Association Spring Conference, Sejong University - June 2019


Anti-Aging Expo Idea Competition - Finalist, Changwon City, Korea. November 2018


World Health Organization (KFHC) Healthy City Conference, Kuching Malaysia. October 2018
Korean Healthy City Quantified Ranking System (KHCQ) for Healthy Cities in Korea
Occupational Wellness from the Healthy Cities Perspective Case Studies in Korea


AI Wellness Hotel Presentation, Gyeongju City, Korea. October 2018


Korean Sauna (Jjimjilbang) Wellness Tourism as perceived by westerners living in South Korea Academic Cluster Conference, Bangkok, Thailand. August 2018


Global English for Hotels Kyunghee University, Hotel & Tourism Conference, Seoul Korea. June 2018


Busan Development Institute (BDI) Competition Winner - Healthy City Initiative Conference, December 2017

*Hotelier Action English - Authors; Hee-seok Kang, Daniel Kessler, and Taeo-seok Nam - Baeksan Publishing Company ISBN 979-11-6567-577-6-13740

* Travel: 12 Rules for America 2018 (ISBN# 978-1720886389)

* Angels with Attitude: The Socially Intelligent Woman's Guide to Personal Safety 2016 (ISBN# 978-1535353366)

Workplace Wellness in Human Resource Management, Wellness Tourism, SDG, Positive Organizational Behavior, Self-determination theory (SDT), Psychological Capital (PsyCap)

Ph.D. in the Sustainable Tourism and Protected Area Management, Michigan State University
M.S. in Hospitality Business, Michigan State University
B.S. in History, Ewha Womans University

Schmidgall, R. S., & Yu, J. H. (Forthcoming) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51.
Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798

Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48.

Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Purchasing Coordinator, St. Regis Hotels & Resorts, Aspen, CO
Front Office Agent, The Kellogg Hotel and Conference Center, East Lansing, MI
Public Relations Assistant, COEX (Convention and Exhibition), Seoul, Korea
Taskforce (Sales & Marketing) for Global Partnership Detroit 2011 hosted KOTRA, Detroit, MI

Volunteer Work

Place Keeper, Kyongbok Palace, Seoul, Korea
Americans Lodging Investment Summit (ALIS, 2008), Los Angeles, CA

Ph.D, Newcastle University, UK

International Finance, Corporate Finance

Ph.D, Mississippi State University, USA

e-Business, Management Information System, Statistics

International College

목포대학원 경제학석사 (2013)

A Study on the Viet Nam Electric Power Industry

HUFS, BA, English Department, 1985
HUFS Graduate School, MA, Political Science, 1987
Middlebury College, Vermont, US, 1988-1990
Training Program for Junior Diplomats sponsored by Ministry of Foreign Affairs (MOFA), Republic of Korea

Secretary General, tourism Promotion Organization for Asia Pacific Cities, Busan Metropolitan City, Republic of Korea, 2021 Dec. ~ Current
Ambassador for International Relations, Busan Metropolitan City, Republic of Korea. 2019 - 2021
Korean Ambassador to Australia until February 2018.
Presidential Chief of Protocol, responsible for coordinating virtually all activities of the President, from 2013 to 2016.
Director General of the Ministry of Foreign Affairs and Trade, in charge of Korea’s bilateral trade issues with the US, the EU, China and Japan.
Director General of the Presidential Committee for the G20 Seoul Summit in 2010, orchestrated Korea’s hosting of the global event.
Director for the APEC Division (2003-2006), APEC in 2005.
Korean Embassies and Delegations in Saudi Arabia, the OECD (Paris), the WTO (Geneva), Senegal and the U.S.
Joined the Korean Foreign Ministry in 1986.

Bachelor's degree, Korean History at Seoul National University, 2000
Diploma, Diplomat Course at Monterey Institute of International Studies(now The Middlebury Institute of International Studies at Monterey), 2003

Second secretary at the Ministry of Foreign Affairs in charge of Protocol, UN, Middle East, Africa, and China, 1999-2008
Consul, Korean Consulate General at Qingdao, China, 2005-2007
KOICA rural society development project loca partner in LAOS, 2017-2018
Director General, SEPPIN co., ltd. an authorized ERP implementation partner of SAP 2019-

B.S. Hospitality Management. Stamford College
M.S. Detp. of e-Learning. Korea National Open University(KNOU)
Ph.D. Online Education Administration. Warsaw Management University

Chair Person- Korean Speech Contest in Malaysia
Head- Korean Language Education Institute in Malaysia
Education Advisor- Olof Palme Peace Foundation International
Secretary General- GCS International Malaysia Chapter
Instructor of Korean Language - Universiti Kebangsaan Malaysia
Lecturer of Korean Language - University Kuala Lumpur
Lecturer of Korean Language - Tunku Abdul Raman University College
Visiting Lecturer of Korean Language - University Technology MARA
KOTRA-Technology Transfer Project Manager, Malaysia
Global Marketer-Special Mentor for Korean domestic company, OKTA-KOTRA
Committee of Asian Cross Country Rally
Clerk of the course(Enduro), International Motorcycling Federation(FIM)
Environmental Steward, International Motorcycling Federation(FIM)
Clerk of the course, World Solar Car Race, Malaysia

"The role and proposal of the lodging industry as a strategy to attract Muslim tourists" - 2017 Chungnam Tourism Forum
"A Design of Learning Recommendation LMS using Learning Analytics" - 6th International Conference on Knowledge and Education Technology (ICKET 2020)

Venture SME, Entrepreneurship, Asian Business Strategy, Asian Startup, Asian Business Management
Motorsport, 4x4 Rally, Enduro, Cross Country Rally

2000 Blessed Land of God, Malaysia (ISBN 89-8145-223-7)