International College

Royal College of Art, Master of Arts, Arts & Humanities

Pusan National University, Animation, Lecturor
Dongeui University, Fine Art, Lecturor
Dongseo university, IC, Professor Invited
Museum of Contemporary Art Busan, Exhibition Coordinator
Studio TAE, Site Specific Media Art Producer
OKNP Inc., Media Art Producer
Studio Kay, Virtual Human Concept Artist
NOAH Creative, CEO
FORD Electric Bicycle Design London, Special Mentioned
BAUCAMP Project_PLALAND Dusselforf, Site Specific Art

Commitee Member, Busan Architectural Art Council
Evaluation Commitee Member, Busan Cultural Foundation
Public Design Promotion Commitee Member, City of Busan
Exhibitions & Publications
Open Plan: Nomadologies, 54 Grace Church, London
Vyner Street, London
Light Manipulation, Cupping Room, New York
I’ve got a Secret, Forbes Magazine, New York
Tribeca Ball, Van Cleef & Arpels, New York

Study on Narrative o Feature-length Animation “Elemental” Based
on Gilles Deleuze’s Deterritorialization and Reterritorialization,
JCCT Vol.11, No. 3
Study on Aesthetic Relationshop between AI-generated Art and
Posthumanism: Focusing on Donna Haraway’s Cyborg Ontology,
JCCT Vol.11, No. 4

Ph.D. in Sustainable Tourism and Protected Area Management, Michigan State UniversityDissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
M.S. in Hospitality Business, Michigan State University
B.S. in History & Professional English, Ewha Womans University

·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. http://dx.doi.org/10.7275/9vdk-7789
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2018). Antecedents of social capital and its impact on satisfaction and Loyalty. Journal of Hospitality Marketing & Management, 28(2), 263–284. https://doi.org/10.1080/19368623.2018.1510798 (SSCI)
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48.
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms —Do They Violate U.S. Generally Accepted Accounting Principles? The Journal of Hospitality Financial Management, 21(2), 87–94. https://doi.org/10.1080/10913211.2013.860855 (SCOPUS)

Jung Hee Yu, Ph.D. is a multidisciplinary scholar whose expertise spans Tourism and Hospitality Business, Marketing and Consumer Behavior, Digital Media and Social Media Engagement, Finance and Strategic Management, and Communication and Cross-Cultural Competence. Her academic journey began with a strong foundation in sustainable tourism and hospitality, developed through advanced coursework and professional experience in international convention management and hospitality finance. Building on this base, her doctoral dissertation, The Effects of Digital Content on Customer Engagement Across Different Travel Purposes (2021), positioned her at the intersection of tourism, digital marketing, and consumer behavior. She has since expanded her research portfolio through publications on social capital, brand loyalty, digital communication, accounting practices, and social media adoption in hospitality and club management. Her teaching portfolio is equally diverse, covering Digital Marketing, Brand Management, Consumer Behavior, Strategic and Financial Management, and Tourism Development, while her industry background at COEX and St. Regis Hotels & Resorts provides practical grounding to her scholarship. Complemented by her cross-cultural teaching and communication experience, Dr. Yu embodies an interdisciplinary academic profile that connects business, design, and media in both theory and practice.

1. Tourism & Hospitality Business
Supporting Coursework
·HB 801 Seminar in Hospitality Business
·HB 802 Hospitality Operations
·HB 807 Workforce Management in the Hospitality Industry
·HB 837 Advanced Hospitality Information Systems
·HB 841 Trends in Cuisine & Culture
·HB 875 Marketing in the Hospitality Industry
·HB 882 Financial Management in the Hospitality Industry
·HB 885 Seminar: Food & Beverage Systems Management
·HB 885 Hospitality Business Research
·HB 889 Hospitality Industry Field Study (listed twice)
·PRR 840 Recreation & Tourism Economics
·PRR 874 Leisure, Travel, and Tourism
·ACR Courses
·ACR 833 Program Evaluation in Agriculture & Natural Resources
·ACR 890 Independent Study in Agriculture & Natural Resources

Supporting Research & Publications
·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. DOI: http://dx.doi.org/10.7275/9vdk-7789
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Supporting Teaching Experience
·Busan National University - Tourism Development in Spring 2024
·Daegu University - Service Management & Marketing in Fall 2022 Consumer Behavior in Spring 2022
·Donga University - Convention Management in Fall 2021

Supporting Industry Experience
·St. Regis Hotels & Resorts, Aspen, CO
·The Kellogg Hotel and Conference Center, East Lansing, MI
·COEX (Convention and Exhibition), Seoul, Korea
·Americans Lodging Investment Summit (ALIS), Los Angeles, CA, Volunteer, 1/2008
·KOTRA (Korea Trade-Investment Promotion Agency), Detroit, MI: Sales & Marketing Taskforce, 3/2011-5/2011 for Global Partnership Detroit 2011

Supporting Awards
·H Minor Michael Award, 2017, & 2018
·Huckestein Scholarship, 2014, 2015, 2016, & 2017
·Hospitality/EBCB Fellowship, 2014
·The Harriette Barbara Sherman Scholarship in Recreation and Tourism Systems Scholarship, 2014
·The H. William and Elizabeth A. Klare Memorial Scholarship, 2006, 2012, 2013, 2014, & 2017
·The Handlery Foundation Scholarship, 2008
·The Mildred C. Harris HRIM Kellogg Center Fund Scholarship, 2007

2. Marketing, Advertising & Consumer Behavior
Supporting Coursework
·ADV 823 Consumer Behavior
·CAS 892 Special Topics (Interview)
·CAS 892 Special Topics (Systematic Review)
·CAS 892 Special Topics (Content Analysis)
·HB 875 Marketing in the Hospitality Industry
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science
·TC 862 Information Networks, Organizations, and Commerce

Supporting Research & Publications
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Conference Presentation
·Yu, J. H., Vogt, C. A., & Cha, J. (July 2022). “The effects of digital content on customer engagement across different travel purposes.” 92nd TOSOK Busan International Tourism Conference, Busan, Korea
·Yu, J. H., Vogt, C. A., & Cha, J. (January 2018). “I like your hotel review posing, so what? – social media engagement and behavioral intentions.” 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, TX.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Teaching Digital Marketing Strategy in Spring 2025, & Spring 2026
·Teaching Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, Spring 2025, & Spring 2026
·Taught Digital Marketing Fundamentals in Fall 2025
·Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
·Taught Marketing Research in Fall 2023

Daegu University, Daegu, South Korea
·Taught Service Management & Marketing in Fall 2022
·Taught Consumer Behavior in Spring 2022

Supporting Industry Experience
·St. Regis Hotels & Resorts, Aspen, CO
·The Kellogg Hotel and Conference Center, East Lansing, MI
·COEX (Convention and Exhibition), Seoul, Korea
·KOTRA (Korea Trade-Investment Promotion Agency), Detroit, MI: Sales & Marketing Taskforce, 3/2011-5/2011 for Global Partnership Detroit 2011
Supporting Awards
·Foreign Student Award/Fellowship, 2017, & 2018
·Graduate Office Fellowship, 2013, & 2018

3. Digital Media & Social Media Engagement
Supporting Coursework
·ADV 823 Consumer Behavior
·ADV 975 Quantitative Research Design
·CAS 892 Special Topics (Content Analysis)
·CEP 822 Approaches to Educational Research
·CEP 932 Quantitative Methods in Educational Research I
·COM 901 Communication Research Design I
·COM 902 Communication Research Design II
·CSUS 831 Foundations of Qualitative Research
·HB 875 Marketing in the Hospitality Industry
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science
·TC 851 Understanding Social Media
·TC 862 Information Networks, Organizations, and Commerce
·TC 985 Analysis for Media

Supporting Research & Publications
·Ph. D. Dissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
·Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2019) Antecedents of social capital and its impact on satisfaction and Loyalty, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1510798
·Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48
·Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.

Conference Presentation
·Yu, J. H., Vogt, C. A., & Cha, J. (July 2022). “The effects of digital content on customer engagement across different travel purposes.” 92nd TOSOK Busan International Tourism Conference, Busan, Korea
·Yu, J. H., Vogt, C. A., & Cha, J. (January 2018). “I like your hotel review posing, so what? – social media engagement and behavioral intentions.” 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, TX.
·Yu, J. H. & Vogt, C. A. (January 2014). “Content analysis of hotel Facebook posts: Hedonic vs. functional information.” Accepted for oral presentation to 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Houston, TX.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Teaching Digital Marketing Strategy in Spring 2025, & Spring 2026
·Teaching Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, Spring 2025, & Spring 2026
·Taught Digital Marketing Fundamentals in Fall 2025
·Teaching Digital Media Business in Fall 2025
·Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
·Taught Strategic Management in Spring 2023

Graduate/Research Assistant, 1/2012-8/15/2019
Michigan State University, East Lansing, MI
·Assisted with research on hotel guest satisfaction, and social media index of restaurants, Fall 2012
·Conducted research on private club GM’s’/COOs’ perceptions in adopting social media, Fall 2014-Spring 2015

Supporting Industry Experience
·COEX (Convention and Exhibition), Seoul, Korea
·Co-President, Hospitality Sales and Marketing Association International (HSMAI) at Michigan State University, 8/2007-5/2008

Supporting Awards
·Foreign Student Award/Fellowship, 2017, & 2018
·Graduate Office Fellowship, 2013, & 2018

4. Finance & Strategic Management
Supporting Coursework
·ACR 833 Program Evaluation in Agriculture & Natural Resources
·ADV 975 Quantitative Research Design
·CEP 932 Quantitative Methods in Educational Research I
·HB 807 Workforce Management in the Hospitality Industry
·HB 837 Advanced Hospitality Information Systems
·HB 841 Trends in Cuisine & Culture
·HB 882 Financial Management in the Hospitality Industry
·PSY 863 Seminar in Cognitive Science
·TC 862 Information Networks, Organizations, and Commerce

Supporting Research & Publications
·Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. DOI: http://dx.doi.org/10.7275/9vdk-7789
·Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms—Do They Violate US Generally Accepted Accounting Principles?. The Journal of Hospitality Financial Management, 21(2), 87-94.

Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Taught Financial Management in Fall 2023 & Fall 2024
·Taught Strategic Management in Spring 2023

Instructor/Graduate Assistant, 9/2018-8/2019
Michigan State University, East Lansing, MI
·Taught HB 311 Hospitality Finance in Fall 2019, Spring 2019, & Summer 2019 (class size up to 72 students per semester)

Teaching Assistant, 8/2007-6/2008, 1/2012-12/2017
Michigan State University, East Lansing, MI
·Assist professors with teaching students and grading coursework (HB302, HB311, HB451, HB482, HB882)
·Help students in solving accounting practice problems during office hours
·Occasionally lectured on the Balance Sheet, Ratio Analysis, Cost-Volume-Profit Analysis and Management Contracts
·Coordinated Asset Management class (HB490) with industry leaders (Spring 2012 & 2013)

Graduate/Research Assistant, 1/2012-8/15/2019
Michigan State University, East Lansing, MI
·Assisted with research on Annual AHFME Member Compensation, 2015-2021
·Assisted with research on Lodging Industry Cash Flow Research, 2018-2019
·Assisted with research on Club Cash Flow Research, 2017-2019
·Assisted with research on Annual Club Financial Performance Research, 2014-2019
·Assisted with research on Ethics and Revenue Management, 2019
·Conducted research on Preopening Account for Hotels, Spring & Fall 2012
·Assisted with data analysis on the pricing policy/practices for the same day arrival guests, Fall 2013

Supporting Industry Experience
St. Regis Hotels & Resorts, Aspen, CO
Purchasing Coordinator, 10/2008-05/11/09
·Performed Raw Cost Analysis on Food & Beverage based on revenue reports
·Managed inter-department credit transactions, allocating expenses
·Controlled inventory, handled purchasing orders and assisted the controller and the accounts payable
·Supported shipping department on billing and guest interaction
General Cashier, 12/2008-05/11/09
·Was in charge of all cash transactions
·Produced Daily Cash Reports
·Straightened rules on cash transactions in the property to meet the corporate’s standard
·Supervised and audited about 40 cashiers from 6 outlets

5. Communication & Cross-Cultural Competence
Supporting Coursework
·B.A. in History & Professional English
·ADV 823 Consumer Behavior
·CAS 892 Special Topics (Interview)
·CAS 892 Special Topics (Systematic Review)
·CAS 892 Special Topics (Content Analysis)
·COM 901 Communication Research Design I
·COM 902 Communication Research Design II
·CSUS 831 Foundations of Qualitative Research
·MSC 807 Customer-Driven Strategies
·PSY 863 Seminar in Cognitive Science

Supporting Research & Publications
Research on guest satisfaction and social media indices in restaurants (2012).
Supporting Teaching Experience
Dongseo University, Busan, South Korea
·Taught Hotel English in Fall 2021 & Spring 2022

Proctor, Spring 2014
Michigan State University, East Lansing, MI
·Coordinated a joint lecture (ASN291) mediated by interactive video system between Michigan State University and University of Michigan Supporting Industry Experience
·PR Communication at COEX

Supporting Awards
·Recognitions linked to communication and language competence

Royal College of Art, Master of Arts in Vehicle Design
Yonsei University, Bachelor of Science, Industrial Design

SAIC(Shanghai Automotive Industry Corporation), MG Advanced
Designer
X Design Works, General Manager
Rolls-Royce Motor Cars Commissioned Bespoke Project
Jada Toys Commissioned Monster Truck Project
Brand Management Programme, Yonsei University
Hongik University, Transportation Design, Lecturer
Hansung University, Transportation Design, Lecturer
Paichai University, Branding Design, Lecturer

Shanghai Motor Show, Roewe Vision-i Interior
Pilkington Automotive Vehicle Design Awards BEST DESIGN
INTERPRETATION
Project: Future City Working Wall, London Transport Museum
Future Car Challenge, Royal Automobile Club