Academic Background
Ph.D. in Sustainable Tourism and Protected Area Management, Michigan State UniversityDissertation: “The Effects of Digital Content on Customer Engagement Across Different Travel Purposes” (2021)
M.S. in Hospitality Business, Michigan State University
B.S. in History & Professional English, Ewha Womans University
Publications
Schmidgall, R. S., & Yu, J. H. (2023) International Association of Hospitality Financial Management Educators (iAHFME) Academic Member 2021 Total Annual Earnings. The Journal of Hospitality Financial Management, 31(1), 46-51. http://dx.doi.org/10.7275/9vdk-7789
Kim, M., Cichy, R. F., Zhang, L., & Yu, J. (2018). Antecedents of social capital and its impact on satisfaction and Loyalty. Journal of Hospitality Marketing & Management, 28(2), 263–284. https://doi.org/10.1080/19368623.2018.1510798 (SSCI)
Kim, M., Zhang, L., Yu, J. H., Koenigsfeld, J. P., & Cichy, R. F. (2016). Private club GMs’/COOs’ perceptions in adopting social media: applying the technology acceptance model. Journal of Tourism and Hospitality Management, 4(1), 37-48.
Cichy, R. F., Kim, M., Zhang, L., & Yu, J. H. (2015). The power of connection. Club Management, Fall, 20-21.
Schmidgall, R. S., & Yu, J. H. (2013). Current Accounting Practices of Preopening Costs by Lodging Firms —Do They Violate U.S. Generally Accepted Accounting Principles? The Journal of Hospitality Financial Management, 21(2), 87–94. https://doi.org/10.1080/10913211.2013.860855 (SCOPUS)
Academic Experience
Dongseo University, Busan, South Korea, Invited Professor, 3/2023-8/2025
-Taught Digital Marketing in Spring 2025
-Taught Brand Management in Spring 2023, Spring 2024, & Fall 2024
-Taught Consumer Behavior in Spring 2023 (Graduate level), Spring 2024, & Spring 2025
-Taught Financial Management in Fall 2023 & Fall 2024
-Taught Marketing Research in Fall 2023
-Taught Strategic Management in Spring 2023
Busan National University, Busan, South Korea, Lecturer, 3/2024- 6/2024
-Taught Tourism Development in Spring 2024
Daegu University, Daegu, South Korea, Lecturer, 3/2022- 2/2023
-Taught Service Management & Marketing in Fall 2022
-Taught Consumer Behavior in Spring 2022
Dongseo University, Busan, South Korea, Lecturer, 9/2021-8/2022
-Taught Financial Management (Graduate school) in Spring 2022
-Taught Hotel English in Fall 2021 & Spring 2022
Donga University, Busan, South Korea, Lecturer, 9/2021-2/2022
-Taught Convention Management in Fall 2021
Michigan State University, East Lansing, MI, USA, Instructor/Graduate Assistant, 9/2018-8/2019
-Taught HB 311 Hospitality Finance in Fall 2019, Spring 2019, & Summer 2019
Michigan State University, East Lansing, MI, USA, Teaching Assistant, 8/2007-6/2008, 1/2012-12/2017
-Assist professors with teaching students and grading coursework (HB302, HB311, HB451, HB482, HB882)
-Help students in solving accounting practice problems during office hours
-Occasionally lectured on the Balance Sheet, Ratio Analysis, Cost-Volume-Profit Analysis and Management Contracts
-Coordinated Asset Management class (HB490) with industry leaders (Spring 2012 & 2013)
Michigan State University, East Lansing, MI, USA, Graduate/Research Assistant, 1/2012-8/15/2019
-Assisted with research on Annual AHFME Member Compensation, 2015-2021
-Assisted with research on Lodging Industry Cash Flow Research, 2018-2019
-Assisted with research on Club Cash Flow Research, 2017-2019
-Assisted with research on Annual Club Financial Performance Research, 2014-2019
-Assisted with research on Ethics and Revenue Management, 2019
-Conducted research on Preopening Account for Hotels, Spring & Fall 2012
-Assisted with research on hotel guest satisfaction, and social media index of restaurants, Fall 2012
-Assisted with data analysis on the pricing policy/practices for the same day arrival guests, Fall 2013
-Assisted with research on sustainability practice in the hotel industry, Fall 2014
-Conducted research on private club GM’s’/COOs’ perceptions in adopting social media, Fall 2014-Spring 2015
-Assisted with revising a textbook, “Managing Service in Food and Beverage Operations,” Summer 2014
Michigan State University, East Lansing, MI, USA, Proctor, Spring 2014
-Coordinated a joint lecture (ASN291) mediated by interactive video system between Michigan State University and University of Michigan
Management Institute of Convention and Exhibition (MICE) International, Seoul, South Korea, Research Assistant, 12/2001-5/2003
-Co-managed educational programs for exhibitors
-Researched Korean exhibition industry for government research grants
Business Career
Purchasing Coordinator, St. Regis Hotels & Resorts, Aspen, CO, USA
Front Office Agent, The Kellogg Hotel and Conference Center, East Lansing, MI, USA
Public Relations Assistant, COEX (Convention and Exhibition), Seoul, South Korea
Taskforce (Sales & Marketing) for Global Partnership Detroit 2011 hosted by KOTRA, Detroit, MI, USA
Volunteer Work
Vice Chairperson of the Tourism and Education Committee, The Tourism Sciences Society of Korea, 3/2023 ~ 2/ 2025: Organized Tourism Development Competition for 95th TOSOK International Tourism Conference, Tongyeong, South Korea
Volunteer, MSU Sexual Assault Crisis Intervention, 2/2019 – 8/2019
Provide advocacy to survivors of sexual violence through 24-hour crisis line and crisis chat: Worked with the MSU Sexual Assault Program to provide support, empathy, and information to survivors of gendered violence
Co-President, Hospitality Sales and Marketing Association International (HSMAI) at Michigan State University, 8/2007-5/2008: Supervised and assisted with club managementAmericans Lodging Investment Summit (ALIS, 2008), Los Angeles, CA, USA, 1/2008
Place Keeper(우리궁궐지킴이 3기), Kyongbok Palace, Seoul, South Korea, 1/2001-2/2002
