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Undergraduate

Undergraduate Global Business Administration Joint Education Program2023

Joint Education Program

2023
2022

National Economics University (NEU) and Dongseo University (DSU) agree to the terms of Annex No. 1 to the Agreement on the joint education program in Business Management and Business Administration signed in April 2021.
Curriculum for the joint education program in Business Administration for Intakes 8 as below reflecting the revision in July 2023 to be applied from September 2025.

No.	Course Type	Course Unit	University	Credits
1st Semester				12
1	English 1	NEU	3
2	English 2	NEU	3
3	Business Communication	NEU	3
4	Management Skills	NEU	3
2nd Semester				18
5	Probability and Mathematical Statistics	NEU	3
6	Business Law	NEU	3
7	Principles of Management	NEU	3
8	Accounting	NEU	3
9	Business Environment	NEU	3
10	Introduction to Marketing	NEU	3
3rd Semester				18
11	Microeconomic	NEU	3
12	Strategic Management	NEU	3
13	Business Decision Making	NEU	3
14	Operation Management	NEU	3
15	Business Research	NEU	3
16	Quality Management	NEU	3
4td Semester				17
17	Organization Behavior	NEU	3
18	Corporate Governance	NEU	3
19	Performance Management	NEU	3
20	Entrepreneurship	NEU	3
21	Logistics	NEU	3
22		Course Project	NEU	2
5th Semester				18
23	Foundation Studies	Chapel 6	DSU	0
24		Creative Coding for Everything 1	DSU	2
25		Introduction to Psychology	DSU	3
26		Exploring University Life	DSU	1
27	Major Required Courses	Management Information System	DSU	3
28		Digital Marketing Fundamentals	DSU	3
29		Marketing Communication	DSU	3
30		International Management	DSU	3
6th Semester				17
31	Foundation Studies	Chapel 5	DSU	0
32		Creative Coding for Everything 2	DSU	2
33		Korean 1	DSU	2
34		Character Education and Course Plan	DSU	1
35	Major Required Courses	Service Innovation	DSU	3
36		Consumer Behavior	DSU	3
37		Database System	DSU	3
38		Business Law	DSU	3
7th Semester				15
39	Major Required Courses	Korean2	DSU	3
40		Digital Literacy and Application	DSU	3
41		Financial Statement Analysis	DSU	3
42		Brand Management	DSU	3
43		Digital Operation Management and ERP	DSU	3
44		Data Analytics
8th Semester				15
44	Major Required Courses	Investment Analysis	DSU	3
45		Marketing Research	DSU	3
46		New Technology and Business	DSU	3
47		Digital Marketing Strategies: Research and Practice	DSU	3
48		Korean Industry & Business Innovation	DSU	3

The arrangement of courses could be changed according to the actual situation.

Business Law: Semester changed from the 7th to the 6th semester. Taking this course in the 3rd year rather than the 4th allows business students to develop a legal foundation earlier, enabling them to apply legal principles in advanced business courses. It also provides more time to explore legal aspects relevant to their career goals before graduation.
Financial Management replaced by Digital Marketing Fundamentals: This change reflects the growing importance of digital competencies in modern business environments. The new course provides foundational knowledge of digital marketing concepts, tools, and practices, preparing students to engage effectively in data-driven marketing activities that are increasingly essential in today’s global business landscape.
International Management moves from 7^th Semester to 5^th semester: By learning International Management in the 3rd year, students can build a stronger foundation for subsequent courses that require a global business perspective.
New course added: Digital Literacy and Application: This new course has been introduced in response to the rapid digitalization of global business environments. It aims to equip students with essential digital skills and software literacy required for academic projects and professional success in the modern workplace.
Data Analytics replaced by Data Science: The course content has been updated to better align with the business field. While maintaining analytical rigor, the new Data Science course places greater emphasis on practical business applications of data analysis, including decision-making, visualization, and problem-solving using real-world business data.