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Strategic marketing is one of the best business strategies that a company can leverage to provide value and better service to the customers, thereby differentiating itself from its competition by highlighting its advantages. The goal of the Strategic Marketing Micro degree is to cultivate students become a strategic marketer, so that they are able to think strategically about current marketing issues and understand how to create and execute marketing plans that will build strong and sustainable business.
What students will learn:
Micro Degree Requirements
|Course Requirements||Extracurricular Activities|
|Marketing Communication or Digital Marketing Communication||Research group activity|