International College

What is Service Innovation Strategy Track?

Service Innovation Strategy is essential in today's dynamic business landscape. Successful service innovation strategy not only ensures customer satisfaction but also keeps businesses competitive and resilient in the ever-changing marketplace. To meet the evolving needs and expectations of customers, organizations must continuously strive to develop and enhance their service offerings. This requires a deep understanding of customer preferences, market trends, and emerging technologies. The goal of Service Innovation Strategy Track is nurturing students to have service innovation leadership to ensure business success in a sustainable manner.

 The goal of Service Innovation Strategy Track is for students to

• •Identify the role of competitive services in accomplishing economic and strategic goals
• •Develop strong leadership skills
• •Understand consumer and employee behavior to provide informed services
• •Access real-world case which students can apply theoretical knowledge to real-life situations

 Track Requirements