About Global Business Administration
The Global Business Administration (GBA) department is dedicated to training the next generation of experts capable of navigating the digital marketplace. Unlike traditional management programs, we offer a convergence curriculum that bridges fundamental business values with IT proficiency.
Our educational goal is to cultivate adaptable leaders who specialize in three core areas essential for the 4th Industrial Revolution: Marketing, Service Innovation, and Data Management.
Four Core Competencies
Digital Marketing & Branding
Ability to map customer journeys and execute precision-targeted campaigns by integrating consumer behavior insights with high-tech digital tools.
Data-Driven Decision Making
Capability to convert raw data into actionable business strategies and interpret analytics to minimize operational risks and predict market trends.
Service-Centric Value Creation
Skills to design innovative service experiences that solve customer pain points and convert intangible value into a sustainable competitive advantage.
Global Market Operations
Understanding of international business landscapes and the ability to manage the legal, financial, and cultural complexities of global expansion.
Specialized Educational Tracks
Software Developer Track
Marketing | Data Analytics
This track cultivates professionals who drive business growth by integrating data insights with strategic marketing. Students learn to navigate digital landscapes using analytical rigor to optimize the customer lifecycle.
- Data-Driven Decision Making: Converting consumer data into actionable marketing strategies and accurate market trend predictions.
- Performance Excellence: Mastering digital tools to track customer journeys and execute high-precision, targeted campaigns.
- Analytical Brand Management: Building and sustaining brand equity through rigorous research and consumer behavior analysis.
Tech Strategist Track
Service Innovation | Data Systems
This track combines service design thinking with technical system management for digital transformation. It focuses on building the structural backbone of modern business operations through data and technology
- Digital Operations Management: Developing proficiency in ERP systems and database management to optimize complex business processes.
- Service System Architecture: Gaining expertise in designing intangible value and service blueprints that move beyond traditional product sales.
- Strategic Risk Mitigation: Learning to leverage Management Information Systems (MIS) to minimize operational risks and enhance organizational efficiency.
Skills You Will Develop
Through our curriculum, graduates will master the tools and strategies required to lead marketing-driven innovation in the global industry.
Business Intelligence & Tools
- Strategic Market Insight
- Predictive Trend Analysis
- Digital Analytics Suite
- Financial Intelligence
- Data-Driven Decision Making
Innovation Mindset
- Brand Storytelling
- Creative Problem-Solving
- Customer Experience Design
- Value Proposition
- Service Blueprinting
Growth & Market Performance
- Digital Marketing Strategy
- Ethical Marketing Leadership
- Strategic Execution
- Agile Project Management
Career Paths
Our graduates pursue diverse career opportunities at the intersection of marketing, data and service innovation. Our comprehensive education system, which integrates analytical rigor with creative problem-solving, prepares students for three main career pathways: Global growth and Marketing, Digital Transformation Specialist, and Market Intelligence and Advanced Research. By mastering the synergy between high-tech tools and human-centric service, students are equipped to lead innovation.