The International College Global Business Administration focuses on preparing and nurturing the next generation of business experts for an ever-increasing globalized and digitalized business environment. The core curriculum within this major offers competitive courses, including Human Resources Management, Marketing, and Global Entrepreneurship, which are available in multiple languages.
Today's business environment has undergone drastic changes and is now predominantly driven by rapidly evolving technology and remote workforces. To remain current and relevant in this new business infrastructure, an entrepreneurial mindset and approach are necessary, in addition to traditional business administration skills. With that in mind, the major curriculum offers courses with a heavy focus on digital entrepreneurial skills to nurture the next generation of business experts who can adapt their analytical techniques to the velocity of this new business infrastructure.
Through the curriculum, students will be able to transform their passion into profit, as well as expand and diversify their job opportunities to include careers such as entrepreneur, analytic marketer, executive coach, and others. The major curriculum also offers research societies with dedicated advisory professors who contribute additional value for students who want to delve deeper into extra studies and research projects not taught as part of the regular curriculum.
Vision: Digital Era Business Expert
| Goal |
Human Resources |
Marketing |
Global Entrepreneurship |
| Human resource training and development specialist |
Expert Marketer in digital environment |
Expert Entrepreneurship expert for digital environment |
| Curriculum |
Human Resources |
Marketing |
Global Entrepreneurship |
- Human Resources Management
- Organizational Behavior
- Global Leadership
- Business Ethics
- International Management
|
- Digital Marketing
- Market Research
- Marketing Strategy
- Service Marketing
- Consumer Behavior
- Brand Management
|
- Digital Operations Management & ERP
- Management Strategy
- Venture Master Class
- New Technology and Business
- Design Thinking & Start-up
|
| Career |
E-business Companies
|
IT Industry Marketer
|
Executive Coach
|
IT Consultant
|
Entrepreneurship |
Course Description
| Human Resources |
- A course for students with an interest in managing performance, innovation & change, and training & development
- Gain the skills and knowledge necessary to effectively support an organization's human capital and foster a positive work environment
- Students learn about various aspects of HR, including recruitment, selection, compensation and benefits, and international HRM
Representative Classes: Human Resource Management, Organizational Behavior, Industrial Relations
|
| Marketing |
- A course for students with interests in psychology and communication
- Learn and analysis-based approach to marketing with a core focus on data research
- Gain a competitive advantage in the global market by diversifying language students during major studies
Representative Classes: Digital Marketing, Consumer Behavior, Brand Management, Integrate Marketing Communication
|
| Global Entrepreneurship |
- A course for students with interests in Business Startups, Global Business, and Entrepreneurship
- Develop an entrepreneur's mindset and learn how to incubate a new venture business model, from capturing business opportunities to business growth
- Develop critical skills through a CEO's perspective with real business case studies and lectures with a focus on theory and practice
Representative Classes: Venture Master Class, Design Thinking & Start-Up, Digital Operations Management & ERP
|
