blt01.gif Director: Professor Lee, Eun-Mi (Ph.D., Marketing)

blt01.gif About this Research Lab

    • • “Learning is not the product of teaching; learning is the product of the activity of learners (John Holt).”

    • Goals: Marketing Strategy Research Lab is focused on helping students become a strategic marketer, so that they are able to think strategically about current marketing issues and understand how to create and execute marketing plans that will build strong and sustainable business. MSRL help students see the bigger picture with real learning strategies.

    • Marketing Projects: Marketing projects are important to understand current market trends and lead to quality decision-making. Student will prepare a “marketing strategy plan” that is related to current marketing issues. This project is to provide student with some experience in applying the theory and knowledge of marketing to a real business marketing problem.

  • Undergraduate and Graduate Marketing Research: Marketing strategy research group will encourage students to voluntarily participate in international marketing competition and marketing-related conferences based on their interest. Understanding cutting-edge topics and methodologies guarantees that student is constantly growing and

blt01.gif Research Interests

CSR (Corporate Social Responsibility), Cause-Related Marketing, Social Media Marketing, Brand Management, and ESG management

blt01.gif Initiatives

Marketing Project, Local/International Marketing Competition, International Conference, Paper publication, etc.

blt01.gif Contact