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Micro Degree (Career Path)
Micro Degree (MD)
✦ Career Path Program
A Micro Degree (MD) is your Career Path — specialized credentials earned alongside your bachelor's degree. Each track focuses intensely on a single, professionally applicable subject to sharpen your expertise and strengthen your career profile.
3 Specialized Tracks
Industry-Aligned Curriculum
Extracurricular Recognition
Career-Ready Skills
What Is a Micro Degree?
Unlike a traditional degree that covers a broad range of topics, a Micro Degree (MD) is an intensive, focused program in a single, professionally applicable subject. By completing specific required courses and extracurricular activities, students earn a recognized credential that demonstrates specialized expertise to future employers.
Traditional Degree
Broad knowledge across a wide field of study
Micro Degree
Deep, industry-focused expertise in one specialty
Outcome
Recognized credential + specialized skills
Why Micro Degree?
01
Stand Out to Employers
A recognized credential that demonstrates specialized knowledge in business, marketing, data analysis, and strategic thinking — exactly the kind of practical expertise employers value in today’s competitive job market.
02
Focus Your Career Path
Choose the track that best matches your career goals — such as marketing, AI and data-driven business, global management, or service innovation — and develop targeted, job-ready competencies.
03
Build a Stronger Portfolio
Through required courses and extracurricular activities, students gain practical experience and create a strong portfolio that showcases their business skills and readiness for real-world challenges.
04
Complete Alongside Your Degree
No extra time needed. Micro Degree courses are integrated into your regular curriculum, allowing you to earn a specialized credential in business administration without extending your graduation timeline.
Choose Your Micro Degree Track
MD 01
MSP
Marketing Strategy and Planning
4 courses
MD 02
SI
Service Innovation
4 courses
MD 03
DM
Data Management
4 courses
MSP
MD 01 – MARKETING STRATEGY AND PLANNING
Marketing Strategy and Planning
Marketing Strategy and Planning is a core business capability that enables companies to deliver superior value and services to customers while differentiating themselves from competitors by emphasizing their unique advantages. The goal of the Marketing Strategy and Planning Microdegree is to develop students into strategic marketers who can analyze contemporary marketing issues from a strategic perspective. Students will learn how to design, develop, and implement effective marketing strategies and plans that contribute to building strong, competitive, and sustainable businesses.
Course Requirements
1
Brand Management2
Marketing Communication3
Marketing Research4
Consumer Behavior
What You Will Learn
Understand current marketing trend
Learn how to think creatively and practically, which is important for communicating a strong marketing message
Learn how to create, implement, and evaluate marketing strategy plans to achieve a competitive advantage
Learn critical marketing skills that can help you lead as a strategic marketer
Extracurricular Activity
Career Outcomes
Business Industry Professionals Seminar
Students attend exclusive seminars featuring marketing leaders from leading companies who share real-world case studies from their professional experience. These sessions reveal practical applications of marketing strategy and planning, including campaign launches, brand repositioning, and digital transformation projects. Interactive Q&A sessions allow students to explore current industry challenges and career pathways directly from practitioners. Such seminars bridge classroom theory with actual business practice, enhancing students' strategic thinking and professional networks.
Marketing Researcher
Marketing Consultant
Brand Manager
Product Manager
Marketing Strategist
Market Analyst
Digital Marketing Manager
Business Development Specialist
SI
MD 02 – SERVICE INNOVATION
Service Innovation
Service Innovation Strategy is essential in today's dynamic business landscape. Successful service innovation strategy not only ensures customer satisfaction but also keeps businesses competitive and resilient in the ever-changing marketplace. To meet the evolving needs and expectations of customers, organizations must continuously strive to develop and enhance their service offerings. This requires a deep understanding of customer preferences, market trends, and emerging technologies. The goal of Service Innovation Strategy Track is nurturing students to have service innovation leadership to ensure business success in a sustainable manner.
Course Requirements
1
Management Strategy (or Service Innovation)2
Digital Marketing Strategies: Research and Practices3
International Management4
Korean Industry & Business Innovation
What You Will Learn
The strategic role of competitive services in achieving economic and business objectives
Strong leadership skills essential for service innovation and team management
Consumer and employee behavior analysis to deliver informed, customer-centric services
Application of theoretical knowledge through real-world case studies and practical scenarios
Extracurricular Activity
Career Outcomes
Business Insight Field Trip
Students participate in immersive field trips to innovative service industries, production facilities, and leading businesses, gaining firsthand exposure to real-world service operations and innovation processes. These visits showcase how companies design customer experiences, implement digital service platforms, and optimize service delivery systems. Guided tours and professional interactions reveal behind-the-scenes strategies for creating competitive advantage through service excellence. The trips connect classroom learning with practical applications, inspiring students to develop creative solutions for modern service challenges.
Service Designer
CX (Customer Experience) Strategist
Product Manager
Digital Transformation (DX) Consultant
Strategy & Planning
DM
MD 03 – DATA MANAGEMENT
Data Management
In today's data-driven business landscape, the Micro Degree in Data Management equips students with vital skills to thrive. Through data-centric courses, learners grasp data's strategic importance and necessity across industries, while gaining hands-on expertise in collecting, analyzing, and utilizing data for informed decision-making. In this program, students learn the critical role of business data analysis in driving competitive advantage, master core tools like R, Python, SQL, and big data technologies for generating insights and strategy, and build real-world readiness by blending theory with practice for dynamic careers.
Course Requirements
1
Management Information System2
Database System3
AI: From Data to Decisions4
Information Visualization for Business
What You Will Learn
Understand the importance of analyzing business data for informed decision-making
Learn practical methods for data collection, processing, and analysis
Gain knowledge of how data is applied to support business operations and strategy
Build foundational skills in R, Python, SQL, and big data tools
Extracurricular Activity
Career Outcomes
Business Industry Professionals Seminar
Students attend an exclusive seminar featuring data professionals from leading industries who demonstrate the critical role of data management in business decision-making. Guest speakers share practical examples of how data collection, analysis, and AI-powered insights drive strategic choices across marketing, operations, and customer service. These sessions reveal real-world data governance practices, AI tool applications, and challenges in maintaining data quality and security. Through interactive discussions, students gain insights into building data-driven cultures and leveraging analytics for competitive advantage.
Data Analyst
Business Intelligence Analyst
Business Analyst
Data Management Specialist
Data Governance Analyst
Database Administrator Assistant
AI Data Support Specialist
Digital Transformation Associate