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UndergraduateInterdisciplinary MajorsDigital MarketingGraduation Requirement

Graduation Requirement

Graduation Requirements

Students enrolled in the Digital Marketing major must fulfill the following requirements to graduate, demonstrating their ability to integrate strategy, design, and digital execution:

Credit
Requirements
Graduation
Portfolio and Exhibition
Graduation
Oral Presentation

I. Credit Requirements

Students must complete the following credit requirements:

120 Completion of a minimum of 120 total credits
60 Completion of at least 60 credits in major courses within the Digital Marketing curriculum
30 Completion of at least 30 credits of elective courses

II. Graduation Portfolio

Students must complete a Graduation Portfolio, consisting of an integrated strategic marketing plan and design portfolio.

This project must demonstrate the ability to translate data-driven insights and marketing strategy into cohesive visual, interactive, and campaign-based design outcomes.

Integrated Graduation Portfolio: Strategy + Design Execution

The Graduation Portfolio must be developed as a single, unified project, in which marketing analysis, strategy, and design outputs are fully interconnected.

Based on the Strategic Foundation, students must produce a cohesive and professionally executed set of design outputs.

The outcomes of Graduation Portfolio will be presented in the Digital Design Graduation Exhibition, where students showcase their work to faculty members, peers, and invited guests.

Presentation formats may vary and can include:

Exhibition Formats

  • Posters
  • Printed materials
  • Graduation exhibition book
  • Digital displays or other exhibition formats

Students are expected to prepare their work in a format suitable for public presentation and professional display.

Core Components

1. Strategic Foundation (Marketing Analysis & Direction)

Students must establish a clear strategic framework that serves as the roadmap for all design outputs and campaign executions.

This includes:

  • Definition of a marketing problem or opportunity
  • Market and consumer analysis, including target audience segmentation
  • Application of relevant marketing concepts and theories
  • Development of a data-driven digital marketing strategy
Brand Strategy & Creative Direction
  • Brand positioning and value proposition
  • Brand voice, tone, and key messaging
  • Visual identity direction, including:
  • Logo concept and identity system
  • Color, typography, and visual style guidelines
  • Overall campaign concept and creative direction
Campaign & Platform Strategy
  • Campaign objectives (e.g., awareness, engagement, conversion)
  • Definition of target audience segments for each campaign
  • Selection of social media platforms with justification
  • Platform-specific content strategy (format, tone, interaction style)
  • Definition of user journey and key touchpoints
Strategy Role

Based on the Strategic Foundation, students must produce a cohesive and professionally executed set of design outputs.

2. Design Portfolio (Creative Execution)

Based on the Strategic Foundation, students must produce a cohesive and professionally executed set of design outputs.

(1) Landing Page Design
  • A structured series of landing pages demonstrating:
  • UX/UI design principles
  • Typography and layout systems
  • Brand identity, including logo application
  • Pages must reflect a consistent user journey and campaign flow
  • All design decisions must be directly derived from the strategic framework
(2) Mobile UI Design
  • Mobile-first interface aligned with user experience principles
  • Consistent with the brand and marketing strategy
  • Clear navigation, interaction logic, and usability
  • Must reflect target audience needs identified in the strategy
(3) Motion Graphics Video (1 piece)
  • Duration: approximately 30 seconds
  • Designed for digital marketing communication (e.g., campaign promotion, brand storytelling)
  • Demonstrates integration of visual storytelling and brand messaging
  • Must align with campaign objectives and brand tone
(4) Digital Campaign Execution (3 Campaigns)
  • Students must design three digital campaigns to be published on social media platforms of their choice (e.g., Instagram, YouTube, TikTok, etc.)
Each campaign must:
  • Be directly based on the Strategic Foundation
  • Include a clear campaign objective (e.g., awareness, engagement, conversion)
  • Target a defined audience segment
  • Apply platform-specific content strategies and formats
  • Maintain visual and messaging consistency with the overall brand
Campaign outputs may include:
  • Social media posts (image, carousel, short-form video, etc.)
  • Advertising or promotional creatives
  • Captions and copywriting aligned with the brand voice
Campaigns must demonstrate:
  • Strategic alignment with the overall marketing plan
  • Consistency in branding and messaging
  • Appropriate use of platform-specific formats and user behavior

Core Requirement: Strategy–Design Integration

The Graduation Portfolio will be evaluated based on the degree of integration between strategy and execution.

Students must demonstrate:

  • Translation of data and insights into design decisions
  • Consistency between brand strategy and visual output
  • Alignment between user analysis and UX/UI design
  • Coherence across all outputs within a single campaign ecosystem

The strategic foundation is not a separate submission—it is the driving logic behind every design output and campaign execution.

III. Graduation Oral Presentation

The Graduation Oral Presentation is a required component of the Digital Marketing program, in which students formally present their Graduation Portfolios and demonstrate their ability to communicate their work clearly and professionally.

The presentation takes place in addition to participation in the Digital Design Graduation Exhibition, providing a platform to showcase students’ work to faculty members, peers, and invited external guests.

Presentation Requirements

Students must deliver a formal presentation that includes:

Overview of the project concept and objectives

Explanation of the marketing analysis and strategic framework

Demonstration of how the strategy informed design outputs and campaign execution

Presentation of key outputs:

  • Landing page designs
  • Mobile UI design
  • Motion graphics video
  • Digital campaign executions

Summary of key outcomes and insights

Evaluation

The presentation will be evaluated by a committee consisting of:

  • DSU International College faculty members
  • External faculty members
  • Industry professionals or external specialists
Minimum score: 70 out of 100

Students must achieve a minimum score of 70 out of 100 to pass.

Evaluation Criteria

Assessment will be based on:

  • Clarity and coherence of the project
  • Strength of strategy–design integration
  • Creativity and originality
  • Quality and professionalism of design outputs
  • Effectiveness of presentation and communication
  • Ability to justify decisions based on strategy and analysis