International College

On November 6, the Global Business Administration department hosted a special lecture titled "Digital Marketing Communication for Small Tourism Businesses: Sustainable Growth Strategies."

The session focused on effective digital marketing strategies tailored for small tourism businesses, emphasizing sustainable growth and competitive practices. Students gained insights into innovative approaches to marketing communication, enhancing their understanding of digital tools and sustainable business models.This engaging lecture provided practical knowledge that supports the development of tourism enterprises in a rapidly evolving market.

Thank you to everyone who participated and contributed to the event's success!