International College 주메뉴
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International College 주메뉴
Before 2024 (Business Administration)
REQUIRED COURSEWORK (130 CREDITS)
To earn a bachelor's degree in Business Administration, students are required to complete a total of 130 credits.
|
Liberal Education |
Major |
Electives |
Total |
|||
|
Liberal Education Required |
Major Foundation Required |
Liberal Education Electives |
Major Required |
Major Electives |
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|
16 credits |
6 credits |
18 credits |
24 credits |
40 credits |
26 credits |
130 credits |
4-YEAR STUDY PLAN 
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Years |
Semesters |
Course Types |
Courses |
Lecture |
Practice |
Credits |
|
1 |
1 |
Liberal Education Required |
Chapel 1 (or) Public Service 1 |
1 |
0 |
P |
|
English 1
|
2 |
0 |
2 |
|||
|
Design and Creative thinking (adventure Design) |
2 |
0 |
2 |
|||
|
2 |
0 |
2 |
||||
|
D-MAP Motivation1 |
1 |
0 |
1 |
|||
|
Major Required |
Business Administration Theory |
3 |
0 |
3 |
||
|
Economics |
3 |
0 |
3 |
|||
|
2 |
Liberal Education Required |
Chapel 2 (or) Public Service 2 |
1 |
0 |
P |
|
|
D-MAP Motivation2 |
1 |
0 |
1 |
|||
|
English 2 |
2 |
0 |
2 |
|||
|
Critical Thinking & Communication |
2 |
0 |
2 |
|||
|
Major Required |
Accounting Principle |
3 |
0 |
3 |
||
|
Major Electives |
Business Statistics |
3 |
0 |
3 |
||
|
2 |
3 |
Liberal Education Required |
Chapel 3 (or) Public Service 3 |
1 |
0 |
P |
|
English3 (or) Chines1 (or) Korean 1 |
2 |
0 |
2 |
|||
|
Dalrant & Career Development 2 |
1 |
0 |
1 |
|||
|
Major Foundation Required |
Data Science |
3 |
0 |
3 |
||
|
Major Required |
Marketing Principle |
3 |
0 |
3 |
||
|
Financial Management |
3 |
0 |
3 |
|||
|
Major Electives |
Organization Behavior |
3 |
0 |
3 |
||
|
Intermediate Accounting |
3 |
0 |
3 |
|||
|
4 |
Liberal Education Required |
Chapel 4 (or) Public Service 4 |
1 |
0 |
P |
|
|
English4 (or) Chines2 (or) Korean 2 |
2 |
0 |
2 |
|||
|
Dalrant & Career Development 2 |
1 |
0 |
1 |
|||
|
Major Foundation Required |
Understanding Psychology |
3 |
0 |
3 |
||
|
Major Required |
Management Information Systems |
3 |
0 |
3 |
||
|
Human Resource Management |
3 |
0 |
3 |
|||
|
Operation and Production Management |
3 |
0 |
3 |
|||
|
Major Electives |
Investment Analysis |
3 |
0 |
3 |
||
|
3 |
5 |
Liberal Education Required |
Chapel 5 (or) Public Service 5 |
1 |
0 |
P |
|
Major Electives |
Digital Marketing Communication |
0 |
3 |
|||
|
Marketing Research |
0 |
3 |
||||
|
Database System |
0 |
3 |
||||
|
6 |
Liberal Education Required |
Chapel 6 (or) Public Service 6 |
0 |
P |
||
|
Major Electives |
Information Strategy Planning |
3 |
0 |
3 |
||
|
Management Science |
3 |
0 |
3 |
|||
|
Consumer Behavior |
0 |
3 |
||||
|
Venture Business |
3 |
0 |
3 |
|||
|
4 |
7 |
Liberal Education Required |
Field Study |
0 |
P |
|
|
Major Electives |
Business Ethics |
3 |
0 |
3 |
||
|
Venture Business |
3 |
0 |
3 |
|||
|
New Product Development |
3 |
0 |
3 |
|||
|
Management Strategy |
0 |
3 |
||||
|
8 |
Liberal Education Required |
Field Study |
0 |
P |
||
|
Major Electives |
Financial Statement Analysis |
0 |
3 |
|||
|
Brand Management |
0 |
3 |
||||
|
Service Marketing |
3 |
0 |
3 |
Chapel 1 (or) Public Service 1
Dongseo University supervises the Chapel to understand the truth of Christianity to realize the founding ideology “Realization of Christianity spirit” and to enrich our psychological and spiritual life. Student chapel on the contrary to chapel service, is during school hours, not on the weekend, with believers and nonbelievers together to learn the value of Christianity to recognize their own belief and change their personality to develop the leadership for society, country, and the world. Main programs are worship, prayer, and creating messages with various types of cultural genre. Freshman, Sophomore, Junior shall take the chapel class as a mandatory class, the measure of the grade for a freshman, and a sophomore is “P”(pass), for a junior it is 1(credit). The venue is an auditorium in Industry & Academy cooperation hall. The grade will be calculated by attitude and attendance and students shall sit on their own seat to get an attendance. A student will get a “P” or “1” credit when they are absent from the chapel less than 3 times, however, when the student is absent from the class more than 4 times, they will get an “F” credit. (Public service) Through the activities on campus globalization (or) local public service, students can share and understand many different cultures. Furthermore, students can grow their ability as global leader and be inspired the pride as Dongseo students.
English 1
This course will introduce students to the English language program at Dongseo University. The course will build on the high level of English proficiency the students have by focusing on English for specific purposes. Through directed practice, students will become familiar with more advanced language. Real world opportunities will be provided to give students the chance to practice the language they have learnt. These opportunities will include; job/university interviews, group work, expos, videos and presentations. Students are expected to take an active role in their studies through classroom participation. The course is designed for students with an IELTS level of 5.5 or above. Students will take full advantage of the wealth of reading materials available in the GSI office. Students will read two magazine articles and discuss the articles with their classmates. Throughout the semester the G.S.I. department will run various competitions, including cultural competitions and essay writing competitions. Students will be encouraged to enter these competitions and use their entries as assignments in this class.
Design and Creative thinking (adventure Design)
Through practices of design thinking founded upon the 'design mind' that includes uniqueness, creativeness, and usefulness, creative thinking will be nurtured. Moreover, creative design methodology, as well as theories on modeling, innovative design process, and problem-based learning (PBL) will be acquired through experiential learning, and these theories will be systemized through debate, group projects and activities. As a result, creativity and overall problem solving -Through various means, such as video clips and special lectures by experts, creativity will be developed. -Through assignments 1 and 2, innovative ideas will be visualized and constructed into real products.
Creative Thinking & Composition
This course focuses on writing as a process with emphasis on essay organization, sentence structure and style.It will guide students through the steps of the writing process to produce the well-organized, clearly developed essays that are essential to academic writing in English, Furthermore, extensive practice will be given to the students in order to assimilate writing in English. Furthermore, extensive practice will be given to the students in order to assimilate writing skills and write with accuracy.
D-MAP Motivation1
The main purpose of this class is to guide the students as a team. This class will help the students understand better on the global era hence students can learn how to plan and prepare their future. Furthermore, students will be taught fundamental knowledge to be a global leader. To do this, this class pursues the teaching method to maximize the interaction between professor and students such as group discussion.
Business Administration Theory
As a basic level course for Business Administration, the purpose of the course is to help students acknowledge the free enterprise system, which serves as a foundation for capitalism, and corporate environments such as economy, politics, laws, resources and consumers. Furthermore, it aims to provide students with overall understanding on basic concept, purpose of modern business, which is operated under the said environment, and major functional fields of business administration.
Economics
This course discusses economic dynamics generated during the process of goods and service production, exchange, distribution and consumption, by selectively using scarce resources. Also, as national economic issues, it examines political significance and solutions of commodity price, unemployment, international balance of payments, exchange rates and so on.
Chapel 2 (or) Public Service 2
Dongseo University supervises the Chapel to understand the truth of Christianity to realize the founding ideology “Realization of Christianity spirit” and to enrich our psychological and spiritual life. Student chapel on the contrary to chapel service, is during school hours, not on the weekend, with believers and nonbelievers together to learn the value of Christianity to recognize their own belief and change their personality to develop the leadership for society, country, and the world. Main programs are worship, prayer, and creating messages with various types of cultural genre. Freshman, Sophomore, Junior shall take the chapel class as a mandatory class, the measure of the grade for a freshman, and a sophomore is “P”(pass), for a junior it is 1(credit). The venue is an auditorium in Industry & Academy cooperation hall. The grade will be calculated by attitude and attendance and students shall sit on their own seat to get an attendance. A student will get a “P” or “1” credit when they are absent from the chapel less than 3 times, however, when the student is absent from the class more than 4 times, they will get an “F” credit. (Public service) Through the activities on campus globalization (or) local public service, students can share and understand many different cultures. Furthermore, students can grow their ability as global leader and be inspired the pride as Dongseo students.
D-MAP Motivation2
The main purpose of this class is to guide the students as a team. This class will help the students understand better on the global era hence students can learn how to plan and prepare their future. Furthermore, students will be taught fundamental knowledge to be a global leader. To do this, this class pursues the teaching method to maximize the interaction between professor and students such as group discussion.
English 2
The course will focus on presentations. Through directed practice, students will become familiar with the more advanced language related to presentations. Students will learn how to engage their audience and deliver presentations that leave a lasting impression. Students will incorporate all four language skills in their presentations, students will use their reading, writing, listening and speaking abilities from researching of their topic through to the final presentation. Students will also reflect and critique their classmates presentations and offer constructive feedback. Students are expected to take an active role in their studies through classroom participation. Students will take full advantage of the wealth of reading materials available in the GSI office. Students will read two magazine articles and discuss the articles with their classmates. Throughout the semester the G.S.I. department will run various competitions, including cultural competitions and essay writing competitions. Students will be encouraged to enter these competitions and use their entries as assignments in this class.
Critical Thinking & Communication
This course focuses on writing as a process with emphasis on essay organization, sentence structure and style.It will guide students through the steps of the writing process to produce the well-organized, clearly developed essays that are essential to academic writing in English, Furthermore, extensive practice will be given to the students in order to assimilate writing in English. Furthermore, extensive practice will be given to the students in order to assimilate writing skills and write with accuracy
Accountiong principle
Business Statistics
This course will train students to understand and learn a series of information processing and discuss various ways to help them make scientifically valid decisions when they need to make decisions on uncertain facts after graduation.
Chapel 3 (or) Public Service 3
Dongseo University supervises the Chapel to understand the truth of Christianity to realize the founding ideology “Realization of Christianity spirit” and to enrich our psychological and spiritual life. Student chapel on the contrary to chapel service, is during school hours, not on the weekend, with believers and nonbelievers together to learn the value of Christianity to recognize their own belief and change their personality to develop the leadership for society, country, and the world. Main programs are worship, prayer, and creating messages with various types of cultural genre. Freshman, Sophomore, Junior shall take the chapel class as a mandatory class, the measure of the grade for a freshman, and a sophomore is “P”(pass), for a junior it is 1(credit). The venue is an auditorium in Industry & Academy cooperation hall. The grade will be calculated by attitude and attendance and students shall sit on their own seat to get an attendance. A student will get a “P” or “1” credit when they are absent from the chapel less than 3 times, however, when the student is absent from the class more than 4 times, they will get an “F” credit. (Public service) Through the activities on campus globalization (or) local public service, students can share and understand many different cultures. Furthermore, students can grow their ability as global leader and be inspired the pride as Dongseo students.
English3 (or) Chines1 (or) Korean 1
The course will focus on debates. Through directed practice, students will become familiar with the more advanced language related to debates. Students will understand different forms of oral communication, techniques of argumentation, effective listening and analysis of audience. Students will incorporate all four language skills in their debates, students will incorporate their reading, writing, listening and speaking abilities from the research of their topic through to the final presentation. Students will also reflect and critique their classmates debating points and offer constructive feedback. Students are expected to take an active role in their studies through classroom participation. Students will take full advantage of the wealth of reading materials available in the GSI office. Students will read two magazine articles and discuss the articles with their classmates. Throughout the semester the G.S.I. department will run various competitions, including cultural competitions and essay writing competitions. Students will be encouraged to enter these competitions and use their entries as assignments in this class.
Dalrant & Career Development 2
The main purpose of this class is to guide the students as a team. This class will help the students understand better on the global era hence students can learn how to plan and prepare their future. Furthermore, students will be taught fundamental knowledge to be a global leader. To do this, this class pursues the teaching method to maximize the interaction between professor and students such as group discussion.
Data Science
Marketing Principle
Financial Management
Financial management introduces overall technique and theory which is concerned with assessment and making decision on corporate investment, such as entering new businesses, increasing production line, financing for the business expansion, or deciding right timing. In particular, assessing and analyzing the risk of the enterprises due to the result of investment plan is also an important part of financial management.
Organization Behavior
The course aims to help students systematically understand behaviors of individuals and small groups in an organization, which is linked to productivity of the organization, and enhance the ability to explain and predict perception and attitude regarding interface between individuals and social phenomenon in the modern society using behavioral-science approach. By understanding individual performance level in the organizational settings, students can learn how to effectively motivate themselves and others. In addition, they can experience performance change in a small group and how to solve conflicts within the group through experiments. Moreover, they can learn how to exert leadership in an effective manner.
Intermediate Accounting
From the course, students may expect to gain professional knowledge regarding overall financial accounting and grow their ability to apply the knowledge in the field as they will learn IFRS, relevant regulations and interpretations, and various accounting techniques in detail required for preparing financial statements, It is a pre-requisite course to taking CPA/CTA exams.
Chapel 4 (or) Public Service 4
Dongseo University supervises the Chapel to understand the truth of Christianity to realize the founding ideology “Realization of Christianity spirit” and to enrich our psychological and spiritual life. Student chapel on the contrary to chapel service, is during school hours, not on the weekend, with believers and nonbelievers together to learn the value of Christianity to recognize their own belief and change their personality to develop the leadership for society, country, and the world. Main programs are worship, prayer, and creating messages with various types of cultural genre. Freshman, Sophomore, Junior shall take the chapel class as a mandatory class, the measure of the grade for a freshman, and a sophomore is “P”(pass), for a junior it is 1(credit). The venue is an auditorium in Industry & Academy cooperation hall. The grade will be calculated by attitude and attendance and students shall sit on their own seat to get an attendance. A student will get a “P” or “1” credit when they are absent from the chapel less than 3 times, however, when the student is absent from the class more than 4 times, they will get an “F” credit. (Public service) Through the activities on campus globalization (or) local public service, students can share and understand many different cultures. Furthermore, students can grow their ability as global leader and be inspired the pride as Dongseo students.
English4 (or) Chines2 (or) Korean 2
The course will focus on Academic English. Through directed practice, students will become familiar with the more advanced language related to academia. The course will provide practical communicative experience by stimulating real life situations for the students to use English. Students will take part in activities that will improve their English and allow them to communicate in English at an academic level. Each of these activities will develop a section of their English ability. Students will incorporate all four language skills in their work. Students will also reflect and critique their classmates English and offer constructive feedback. Students are expected to take an active role in their studies through classroom participation. Students will take full advantage of the wealth of reading materials available in the GSI office. Students will read two magazine articles and discuss the article with their classmates. Throughout the semester the G.S.I. department will run various competitions, including cultural competitions and essay writing competitions. Students will be encouraged to enter these competitions and use their entries as assignments in this class.
Dalrant & Career Development 2
The main purpose of this class is to guide the students as a team. This class will help the students understand better on the global era hence students can learn how to plan and prepare their future. Furthermore, students will be taught fundamental knowledge to be a global leader. To do this, this class pursues the teaching method to maximize the interaction between professor and students such as group discussion.
Understanding Psychology
Management Information Systems
The course will lecture on information system that provides information necessary to corporate management. It discusses various types of the information systems, their functions, use, structure and information technology required for building IT system. It also covers how to integrate various IT systems and how they can be used.
Human Resource Management
Human resource management, which is to acquire and utilize new organization and talents suitable for establishing and carrying out business strategy, is a growing topic in the recent business administration. The course will provide various techniques to manage HR, including planning, recruitment, training and career development, rewarding and managing payment, and leadership training.
Operation and Production Management
Investment Analysis
The course will offer students with knowledge required to understand various investment approaches and theories regarding how to analyze and assess investment results and risk. Through simulated investment which is similar to real conditions, students can sharpen investing skills.
Chapel 5 (or) Public Service 5
Chapel Dongseo University supervises the Chapel to understand the truth of Christianity to realize the founding ideology “Realization of Christianity spirit” and to enrich our psychological and spiritual life. Student chapel on the contrary to chapel service, is during school hours, not on the weekend, with believers and nonbelievers together to learn the value of Christianity to recognize their own belief and change their personality to develop the leadership for society, country, and the world. Main programs are worship, prayer, and creating messages with various types of cultural genre. Freshman, Sophomore, Junior shall take the chapel class as a mandatory class, the measure of the grade for a freshman, and a sophomore is “P”(pass), for a junior it is 1(credit). The venue is an auditorium in Industry & Academy cooperation hall. The grade will be calculated by attitude and attendance and students shall sit on their own seat to get an attendance. A student will get a “P” or “1” credit when they are absent from the chapel less than 3 times, however, when the student is absent from the class more than 4 times, they will get an “F” credit. Public Service Through the activities on campus globalization (or) local public service, students can share and understand many different cultures. Furthermore, students can grow their ability as global leader and be inspired the pride as Dongseo students.
Digital Marketing Communication
The course discusses how to effectively introduce new products (including service, idea, person, organization etc.) or promote sales of the products using information transmission medium not human communication.
Cost Accounting
Marketing Research
This is an introductory course to basic concepts of collecting information of market and consumers, which is the foundation of marketing activities, managing, analyzing and interpreting the information. It will cover from diagnosis of marketing problems, preparing surveys, sampling and due diligence, data analysis and interpretation, and preparing a report in the end.
Database System
The course will provide basic concepts to design and manage database, and students will learn design format, language and system configuration of the data base. Also the course will lecture on how to store and manage designed database in the management system.
Chapel 6 (or) Public Service 6
Chapel Dongseo University supervises the Chapel to understand the truth of Christianity to realize the founding ideology “Realization of Christianity spirit” and to enrich our psychological and spiritual life. Student chapel on the contrary to chapel service, is during school hours, not on the weekend, with believers and nonbelievers together to learn the value of Christianity to recognize their own belief and change their personality to develop the leadership for society, country, and the world. Main programs are worship, prayer, and creating messages with various types of cultural genre. Freshman, Sophomore, Junior shall take the chapel class as a mandatory class, the measure of the grade for a freshman, and a sophomore is “P”(pass), for a junior it is 1(credit). The venue is an auditorium in Industry & Academy cooperation hall. The grade will be calculated by attitude and attendance and students shall sit on their own seat to get an attendance. A student will get a “P” or “1” credit when they are absent from the chapel less than 3 times, however, when the student is absent from the class more than 4 times, they will get an “F” credit. Public Service Through the activities on campus globalization (or) local public service, students can share and understand many different cultures. Furthermore, students can grow their ability as global leader and be inspired the pride as Dongseo students.
Information Strategy Planning
Management Science
Consumer Behavior
The course provides basic knowledge to help students understand consumer behaviors, which is the foundation when establishing marketing strategies. It attempts to examine the decision-making processes of consumers, information processing process, and psychological and socio-cultural factors affecting the consumer behaviors.
Venture Business
Field Study
This course aims to develop students’ professional skills in related area. There are two options to get Pass on this course – either by taking internship (with required number of hours) in a company or organization related to a student’s major or by doing special study or lab research throughout the semester. In first case, internship should be taken before registering for the Field Studies course (i.e., in summer or winter vacation) and then appropriate reports and documents should be presented in the following semester. Otherwise students will have to participate in professor’s lab work (take a part in some project) or do another assignment or study which will enhance their professional skills in related major.
Business Ethics
Emerging Technology and Management
Global Marketing Strategy
Management Strategy
Strategic thinking is a crucial element in modern business management environment. Any company that does not make a strategic decision will be either weeded out of market or falling behind in the competition, leading the company to be in danger in the end. Strategies stemming from Military Science began to be applied in business as they encounter issues caused by oversized business and needs for efficient management of organization. It is necessary for companies to predict market change and prepare plans from the long-term perspective. While companies set their frameworks for management strategies, the management strategy has become the significant element of modern business management.
Field Study
This course aims to develop students’ professional skills in related area. There are two options to get Pass on this course – either by taking internship (with required number of hours) in a company or organization related to a student’s major or by doing special study or lab research throughout the semester. In first case, internship should be taken before registering for the Field Studies course (i.e., in summer or winter vacation) and then appropriate reports and documents should be presented in the following semester. Otherwise students will have to participate in professor’s lab work (take a part in some project) or do another assignment or study which will enhance their professional skills in related major.
Financial Statement Analysis
Using real financial statements prepared by existing corporations, students can learn how to analyze financial statements and discuss how the statements can be used. The course will provide students with opportunity to improve ability to analyze financial condition of the company which is required for CEOs by learning how to calculate major financial ratios that are necessary in making decision process, assessment method of other corporate values, and relationship between default deposit and credit rating.
Brand Management
Brand value is an essential element in winning competitive edge and the industry is rapidly growing with companies recognizing the importance of brand value. Therefore it is important for students to obtain correct understanding about the brand. This class will examine the brand with special emphasis on strategic importance of brand, and how to build brand assets and use them.
Asia Business Seminar
Service Marketing
Accounting Principle
This course introduces the student to the theory and practice of recording and reporting of financial events for service and merchandising enterprises for the purpose of preparing financial statements. After the course, students will understand financial accounting theory, including the accounting cycle, analysis and recording of transactions and reporting financial information in accordance with Generally Accepted Accounting Principles (GAAP).
Data Science
The goal of this course is to familiarize students with vital business software and introduce them to basic programming language for the purpose of the growing field of Data Science. The course gives an overview of the data, questions, and tools that data analysts and data scientists work with. This course is divided into two sections. First is a comprehensive introduction to Microsoft Excel/Google Sheets. We will discuss spreadsheets, their terminology, and their components, and explore how to use a spreadsheet in your work and for basic data analysis and data visualization. The second component is an introduction to the R Programming language where we will learn the tools that will be used in the program like version control, markdown, git, GitHub, R, and RStudio. In this course, you will learn how to do basic programming in R and how to use R for simple data analysis and basic data exploration.
Marketing Principle
This course is an introduction to marketing. The course aims to inform students about the basic principles of marketing by introducing the concepts of marketing. consumer behavior, target market selection and marketing mix. This course will help you to develop a better appreciation and understanding of the role of marketing in a business organization specifically, and in our society at large.
Understanding Psychology
In this course students will be introduced to the basic concepts and theories of business psychology. It develops students’ competencies and knowledge in the field of business psychology and consumer behavior.
Operation and Production Management
In this course students will approach the operations management as a powerful tool to achieve organizational objectives and strategies. Students explore the role of operations in building the competitive strength of the firm and in fulfilling the firm’s goal of creating value and delivering customer satisfaction. Students will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements. This course provides a general management perspective of the role of operations in companies in both manufacturing and service industries. Key concepts include continuous improvement, process analysis, product and process design, bottlenecks, flows rates, and inventory levels, and more.
Information Strategy Planning
An understanding of the information system and a detailed understanding of the whole process of building the information system for venture business. Understand the meaning and implementation of information strategy plans that are key to the information system construction process. Investigate and study actual cases of informatization of enterprises to obtain implications and lessons from the field.
Management Science
This course covers many approaches to solving business problems from managerial point of view. It is designed to introduce fundamental quantitative decision-making business analytics tools for a broad range of managerial decision problems. The aims of this course is to develop the student’s analytical thinking skills in business settings.
Venture Business
This class teaches a human-centered design approach to creative problem‐solving and business innovation. The process used in this course moves from (1) INSPIRATION to (2) IDEATION to (3) IMPLEMENTATION. For each of these phases, the students will be introduced to a set of representative methods. By learning and applying these methods, students will approach and handle complex problems more effectively. This course develops students' skills to conceive, organize, and implement successful projects based on designedly thinking. A special focus is set on the third phase of IMPLEMENTATION. This phase guides students in developing an idea into a viable Business Model. The learning process involves the formulation of a Value Proposition, Business Impact Analysis, Business Model Canvas, and Business Pitch Deck. These methods will facilitate students in creating and implementing their Business Plan. Additionally, students will learn how to collaborate in a team and communicate results with persuasive presentations.
Business Ethics
This course is about ethical issues in business and for the students to the development of a moral frame of reference and an awareness of social responsibility in management practices and business activities. The main aims of this course are to expose students to debates about a range of ethical issues and to enhance students' critical reasoning skills. This is accomplished by discussions and dialogues about a variety of topics related to moral and ethical issues in the business world. After completing this course, students will be able to: define business ethics, identify and discuss the consequences of unethical business practices, describe the reasoning for analyzing ethical dilemmas, describe different ethical views from a cultural perspective, explain corporate social responsibility and discuss social and ethical threats emerging from rapidly emerging technological change.
New Product Development
This course will provide students holistic view of the new product development arena and will help them gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques. After this course, students will have a clear view and understanding of the New Product Development (NPD) arena, be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risks, be able to develop a feasible plan for own product, and be able to execute a business plan in an uncertain dynamic environment using the right tools and techniques.
Service Marketing
This course is an introduction to service marketing. This course is designed to prepare students who are pursuing marketing careers in the services or goods industries and students desiring to understand the important concepts of services marketing and how they can be used to create competitive advantage for businesses.