Marketing Strategy

■ Professor: EunMi, Lee (
■ Research Criteria: Internet and Social media Marketing, Brand Management, Cause-Related Marketing

■ Overview

Marketing strategy research group is focused on helping students become a strategic marketer, so that they are able to think strategically about current marketing issues and understand how to create and execute marketing plans that will build strong and sustainable business. Student will prepare a “marketing strategy plan” that is related to current marketing issues. Marketing strategy research group will encourage students to voluntarily participate in international marketing competition and marketing-related conferences.