In the Digital Marketing Design track, you’ll learn how to use design to shape powerful digital experiences. Early in the program, you’ll experiment with interactive media using Processing and OpenFrameworks, create strong visual stories with Photoshop, Illustrator, After Effects and Premiere Pro, and design for the web using HTML, CSS and JavaScript as creative tools not just code. You’ll prototype ideas in Sketch and Figma, build immersive concepts with Unity and Unreal Engine, and explore how audience insights, visual storytelling and data visualization (Tableau, Power BI) inform better design choices. Alongside these, you’ll experiment with AI tools, from generative design to personalization systems, learning how new technologies expand what designers can create.
The skills you build here open doors across many creative industries. Our graduates are prepared not only for roles in branding, UX and content creation, but also for the fast-growing digital display field, where motion graphics, interactive signage and AR/VR transform how people experience spaces. With this toolkit, you’ll be ready to design at the intersection of creativity and technology, whether in established organizations or in the next generation of design-driven startups.
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