Service design is a holistic, user-centered approach to designing and improving services by considering the entire service ecosystem, including customers, employees, and various touchpoints. It aims to create seamless, efficient, and enjoyable experiences for users while meeting the goals of the organization providing the service.
Service design considers both tangible and intangible aspects of a service, such as processes, interactions, and emotions. It involves understanding user needs, defining service blueprints, and identifying opportunities for improvement.
Key steps in the service design process include research, ideation, prototyping, and testing. Research involves collecting data on users, their needs, and pain points. Ideation focuses on generating creative solutions to address those needs. Prototyping involves developing a model of the proposed service, while testing ensures that the service meets user expectations.
Service designers use tools and techniques like personas, customer journey maps, service blueprints, and touchpoint analysis to visualize and analyze the service ecosystem. They collaborate with various stakeholders, such as business analysts, product managers, and UX/UI designers, to create cohesive and effective service solutions.
Track Requirements
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Practices in Design and Market Research |
Presenting a poster or team presentation at least once in an academic forum |
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Physical Computing Design |
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Production Innovation and Service Design |
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Design Entrepreneurship |
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Music and Creativity |
