The Service Design path shows how design can shape meaningful experiences in everyday life. You’ll explore how people interact with services and learn methods to uncover their needs, then translate those insights into creative solutions. Using Sketch, Figma, Processing and OpenFrameworks, you’ll prototype ideas and map journeys, while tools like Tableau and Power BI help you visualize complex systems in clear and engaging ways. In advanced studios, you’ll experiment with physical computing working with sensors, actuators and microcontrollers and create immersive service concepts through Unity, Unreal Engine and AI driven design tools. Along the way, you’ll practice how design decisions shape people’s emotions, trust and overall experience of a brand.
Your skills won’t stop at screens, they extend into real environments. As digital displays and interactive signage become part of everyday services, you’ll learn how to integrate them seamlessly into healthcare, education, finance, retail and transportation. By the time you graduate, you’ll have a portfolio that shows not just your design craft, but also your ability to improve people’s lives through thoughtful, innovative service design.
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